The platform will provide advertisers with direct contact with more than 50 million residents of Russia. It will unite all the bank’s media channels, such as a mobile application, showcases of lifestyle services with cashback, the “Wallet” application, the “Dolyami” shopping app, as well as the “T-Z” online magazine.
According to the company, advertisers will be able to use more than 20 promotion mechanisms and tools. For example, for simple cashback campaigns, a convenient service has been created that allows you to quickly launch promotions yourself from your personal account.
Large retailers will be able to promote their products through new marketing channels, using banners, push notifications, trigger message chains, videos and full screens – tools that were previously used only to promote T-Bank’s own products.
According to the press service, the business will be able to stimulate sales by offering discounts and special offers, as well as promote products higher in promotional selections and in individual display cases. The personal manager will help create complex advertising campaigns using various platforms, ensuring maximum relevance to the customer audience, the message notes.
At the moment, the capabilities of the advertising platform are available only to large companies that can set up advertising campaigns in the online environment with the help of a personal manager. For small and medium-sized businesses, a self-service is provided, which allows you to independently launch offers to the target audience after connecting within three days.
In the future, the functionality of the platform will become a useful tool for promoting offline retail, the bank’s press service assured.
In June 2024, Tinkoff was renamed T-Bank. The name change followed a change of owner, who was previously Oleg Tinkov, who left the Russian Federation. As RB.RU found out, the company could pay 1 million rubles for a new domain.
Cover photo: KateV28 /
Source: rb.ru
