Lifestyle fragrance brand ‘Taylor Scents’ announced on the 21st that it will expand its ‘Tayloring Lab’ business, a scent customization consulting service that develops signature scents for domestic and foreign brands.
Taylor Scents, operated by CJ ENM Commerce Division, is a premium fragrance brand that is expanding the base of the domestic ‘space fragrance’ market.
Since its launch in 2019, the cumulative order amount has exceeded 40 billion won, growing more than three times in five years and becoming a mega brand. It is gaining popularity for its delicate scent blended by a professional perfumer using 100% French ingredients and as an object that brightens up a space.
‘Tayloring Lab’, a spin-off project of Taylor Scents that will be launched in earnest starting this month, is a brand consulting business that inherits the identity of Taylor Scents, an icon of fragrance (short for fragrance and interior), and creates differentiated branding. We provide scent customization service for you.
Tailoring Lab, which started as a test bed last year, is opening a new fragrance branding market through collaboration in various industries such as fashion, culture, finance, and food. We created Shinhan Investment & Securities’ signature scent ‘Shinhan Breeze’ and conducted the securities company’s first scent marketing, while launching a fragrance kit that emphasized the modernity of ‘Pottery’, a business casual brand, and ‘Peaches’, a fashion brand leading automobile culture. We also launched a multi-fragrance that incorporates the driving sensibility of ‘(Peaches)’.
To commemorate the launch of the holiday season edition of ‘Nescafe Dolce Gusto’, a capsule coffee machine from global food company ‘Nestle’, objet candles that will add to the sensibility of a home cafe were also introduced. We are proposing a total fragrance solution that incorporates Taylor Sents’ sensibility to brands that pursue a premium strategy rather than simply making products.
Recently, they collaborated as part of CGV’s rebranding ‘Deep Dive’ campaign and developed a ‘Deep Dive’ scent exclusively for CGV. We also plan to operate the ‘Taylorcents
This type of fragrance marketing appears to have become more advanced as the domestic fragrance market grows. According to Euromonitor, a global market research firm, the size of the domestic perfume market expanded from KRW 506 billion in 2015 to KRW 760.6 billion in 2021 when COVID-19 spread. The industry is expected to grow to 1 trillion won next year. In particular, the number of consumers seeking ‘my own scent’ that is differentiated from others is increasing, and in line with this, the need for companies to create brand-specific scents for consumers who pursue ‘my own’ is increasing.
“Fragrance, which creates invisible memories and emotions, is the most delicate and powerful means of imprinting a brand,” said Moon Yoo-seok, head of the product development team of CJ ENM’s commerce division, who directs Taylor Scents. “We are heading towards a new branding service that incorporates the sensibility of Taylor Scents.” “It will open a new horizon in the branding market,” he said.
Source: www.nextdaily.co.kr
