In November, TCL is launching its largest in-store exhibition project to date to increase awareness of its new TV, the TCL NXTFRAME TV, along with other TV models.
The project includes a large number of installations of dedicated display units in Elkjöp stores throughout the Nordics.
With this initiative, TCL wants to create a clear visibility in stores that attracts customers and allows them to discover TCL NXTFRAME TV and TCL’s other TV models such as QLED and QD-Mini LED.
The screens will showcase both TCL NXTFRAME TV’s unique wall-mounted and floor-standing design options and provide inspiration for how TVs can be integrated into home environments.
With dedicated displays, we will create a natural flow of people viewing these as it will be something that stands out in the store environment. The display initiative also gives us the opportunity to communicate our brand and the product together with accessories and how it can be mounted’ says Sebastian Skarp, Nordic Retail Marketing Manager TCL Electronics Europe.
The Nordic interest in interior design is great, and TCL NXTFRAME TV meets this interest by combining advanced technology and aesthetically pleasing design. The TCL NXTFRAME TV also allows you to display digital art and images on the screen when not in use.
“Many people in the Nordics want a TV that is more than a technological gadget, and the TCL NXTFRAME TV also functions as a work of art and fits into the decor. The presentation of our new TV is an important part of our brand strategy in the Nordics and a natural step to reach more people with our vision of lifestyle TV,’ says Sebastian Skarp, Nordic Retail Marketing Manager TCL Electronics Europe.
The initiative strengthens TCL’s presence in the region and expands the brand’s visibility in an important segment. The display project is currently being implemented in Elkjöp stores in Sweden, Norway, Denmark and Finland.
*Translated with the help of AI
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Source: it-kanalen.dk
