TCL unveiled the first NXTFRAME TV with audio by Bang & Olufsen

TCL aims to redefine the concept of home entertainment with the launch of its first NXTFRAME TV. It is described as more than just a TV, but the future of digital art and home entertainment. For the first time, art, design and technology are brought together in one elegant product. The presence of the NXTFRAME TV in any room will create a unique atmosphere, according to TCL, blending perfectly with the home decor and reflecting the style, taste and aspirations of each user.

A TV can be a way to entertainment, but also a new way to expose creativity. What the NXTFRAME TV wants to highlight is its ability to transform the living space into a visual gallery, even when not in use.

The TCL NXTFRAME TV is more than just an entertainment center, it’s a flexible piece of art that blends seamlessly and adds a special touch to your home decor. People who have paintings on the walls of their homes will appreciate how the TV combines advanced display technology, art and limitless imagination in a super slim All-In-One device.

The TCL NXTFRAME TV is the thinnest in its series at just 27.9mm thick and features a built-in chassis that eliminates the need for an external connectivity box, allowing for a sleek design.

The Pro version of the TV features Audio by Bang & Olufsen, the first product resulting from the partnership between TCL and Bang & Olufsen. Audio by Bang & Olufsen guarantees that the sound of the soundbar and subwoofer has been tuned and tested to meet the standards of this world-renowned audio brand. The soundbar and subwoofer for the Pro version of the TV are designed by the same expert sound engineers who perfect some of the world’s most iconic speakers.

The ambient environment comes to life

The TCL NXTFRAME TV is more than a screen, it’s a means of being creative. With customizable magnetic bezels in Dawn Birch, Twilight Elm and Vernal Mint, the TV can adapt to the aesthetic of any room. The included magnetic fixing frames make it easy to change styles, ensuring a space always adapted to the user’s preferences.

The NXTFRAME TV uses TCL’s anti-reflective matte screen and features multiple matte textures that can be activated via software, thus offering extensive customization possibilities.

Choosing art has never been easier. The TV comes with a free art library, and an even greater variety of collections can be accessed online. The TV can also display your personal collection of images via wireless or USB. By partnering with the National Gallery in London, the art library can transform any living room into a personal studio with artworks such as paintings, photographs, drawings and street art.

Immersive sound, elevated by design

The Pro version of the TCL NXTFRAME TV is an integrated system that features a wireless 3.1.2 soundbar and a wireless subwoofer, designed together by the acoustic teams of TCL and Bang & Olufsen to create an immersive audio-visual experience.

The Bang & Olufsen team worked closely with TCL’s acoustic design teams throughout product development to ensure that every note is as clean and pure as possible, exactly as the artist intended. Whether it’s movies, games or music, users will be able to make the most of their visual experience without missing a word of dialogue, a moment of action or a detail of a relaxing soundtrack.

To deliver this remarkable sound, the ultimate audio experience has been tested, tuned and approved by the same engineers who are recognized for creating world-renowned Bang & Olufsen products. This audio system also includes Enhanced Dialogue Mode and BeoSonic technology, so users can customize their sound profiles for any type of content.

This partnership is the first step in a long-term collaboration that will transform audio experiences across the entire TCL portfolio.

Flexible configuration, perfect positioning

The TCL NXTFRAME mounts like a regular TV, except users don’t have to choose the mount. A Flush Wall Mount, available in the box, helps position it directly on the wall, just like a painting.

Flexibility is also a key aspect. TCL’s Mobile Floor Stand is available exclusively for use with the TCL NXTFRAME series of TVs. The sleek easel-style design includes removable wheels for easy placement anywhere in the home. The stand features a cable management solution and a decorative cover.

Elegant design meets superior performance

The TCL NXTFRAME TV is meticulously designed to provide an optimal balance between aesthetics and performance. With a VRR panel refresh rate of 120Hz / 144Hz and MEMC combining multiple motion enhancement technologies, it meets the high demands and standards of gamers, those who love sports competitions and action movie enthusiasts.

In addition, 240Hz Game Accelerator with Auto Game Mode and AMD FreeSync Premium provide smoother gameplay and ultra-fast games with VRR 240 (variable refresh rate).

TCL incorporates Dolby Atmos, DTS and DTS Virtual technologies, along with Enhanced Dialogue Mode, to provide the clearest possible audio experience.

The PRO version of the TCL NXTFRAME TV has a wireless 3.1.2 soundbar and a subwoofer with a maximum sound power of 230W. The TCL NXTFRAME TV A300W (without wireless soundbar and without wireless subwoofer) is compatible with Dolby Atmos 2.0 and DTS.

The TCL NXTFRAME TV embodies TCL’s commitment to innovation. Made from durable recycled materials, the remote control minimizes your environmental footprint without compromising on style or functionality. Offering an elegant and functional solution for modern living spaces, this model does not aim to be just a TV, but an integral part of the home decor.

Source: TCL