TCL Unveils the Future of Home Digital Art at IFA 2024: The First NXTFRAME TV with Bang & Olufsen Sound

Transform your home with art and technology

TCL is changing the concept of home entertainment and launching its first-ever NXTFRAME TV at IFA 2024. And it’s not just TV – it’s the future of digital art and home entertainment. Art, design and cutting-edge technology come together in a single elegant appliance. NXTFRAME TV isn’t just something you watch; it’s something you live with. Its presence allows you to create your own atmosphere and blends perfectly with your home interior, like a masterpiece that reflects your taste and style.



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The NXTFRAME Pro version features sound from Bang & Olufsen – the first product in the partnership between TCL and Bang & Olufsen. Bang & Olufsen sound technology guarantees the sound of the soundbar and subwoofer tuned and tested by the engineers of this world-renowned, iconic brand.

TCL NXTFRAME TVs will be available on the European market in 2024 in sizes 55, 65 and 75 inches.

Decorate your home with living art

Imagine walking into your living room and feeling calm and inspired, as if you were in your own gallery.

The TCL NXTFRAME TV is more than a screen – it’s an opportunity to express your creativity. With interchangeable magnetic frames in a variety of elegant colors, you can easily match your TV to the aesthetics of the room. You can simply snap on the magnetic frames and easily change the style so that your space always reflects your taste.

NXTFRAME uses TCL’s matte anti-glare display and offers several different matte textures so you can customize it to look exactly how you want it to.

Choosing art has never been easier. TCL NXTFRAME TV includes a library of curated art, plus you can access a wider selection of collections online. You can also expand your own collection by uploading your own images from mobile devices using the TCL Home app or via USB. In partnership with London’s National Gallery, the Art Library turns your living room into a personal studio of changing art, whether it’s paintings, photographs, drawings or street art.

Immersive sound enhanced by design

The TCL NXTFRAME Pro TV is a complete system that includes a wireless 3.1.2 soundbar and a wireless subwoofer, designed in collaboration between the acoustic teams of TCL and Bang & Olufsen. This unique system creates an immersive audio-visual experience.

The Bang & Olufsen teams worked closely with TCL’s sound designers throughout development to ensure that every note is as pure as possible, exactly as the artist originally intended. Whether it’s movies, gaming or music, expect an immersive experience where you won’t miss a single word of dialogue, action or detail of a relaxing soundscape.

To ensure truly wonderful sound, the audio was tested, fine-tuned and approved by the very same sound engineers who made the world famous Bang & Olufsen products famous. This audio system also includes a dialogue enhancement mode and BeoSonic technology that allows users to change sound profiles according to the type of content.

This partnership represents the first step in a long-term collaboration focused on transforming audio experiences across the TCL portfolio.

Flexible settings, perfect placement

You can install the TCL NXTFRAME TV like a regular TV, but you won’t need to buy your own bracket. In the box, you will find an elegant holder that allows you to attach the TV to the wall as tightly as if it were a picture.

With a thickness of only 27.9 mm, the TCL NXTFRAME is the thinnest in its class, offering everything integrated. All ports are located directly in the body of the TV and arranged to ensure an elegant and clean design.

You also have the TCL Movable Floor Stand, designed exclusively for the NXTFRAME series. The elegant design in the style of a canvas stand can be fitted with removable castors, making it easy to move the TV around the home. This stand is equipped with a practical storage compartment, cable holders and a rear decorative cover to make the TV look aesthetically pleasing from behind.

Elegant design but also high performance

The TCL NXTFRAME TV balances its focus on aesthetics with solid performance. Whether you’re a gamer, a sports fan, or a fan of action blockbusters, the 120 and 144 Hz VRR panel with MEMC technologies for motion enhancement gives first-class image sharpness and clarity.

The 240 Hz Game Accelerator in combination with AMD FreeSync Premium then creates a lightning-fast and responsive gaming experience, suitable even for serious players who want to dominate competitive gaming.

The TCL NXTFRAME in the Pro variant comes with a 3.2.1 wireless soundbar and a subwoofer that can produce up to 230 W of sound power.

The TCL NXTFRAME A300W comes without a soundbar or subwoofer and is compatible with Dolby Atmos 2.0 and DTS.

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About TCL

TCL Electronics specializes in the research, development and manufacturing of consumer electronics, including televisions, mobile phones, audio equipment, smart home products and appliances. Combining thoughtful design and innovative technologies that inspire great results, our product line delivers must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, our vertically integrated supply chain and state-of-the-art display panel factory help TCL deliver innovation for all. More information can be found at:

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners.

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand that was founded in 1925 in Struer, Denmark by Peter Bang and Svend Olufsen. Their dedication and vision remain the foundation of the company to this day. For almost a century, Bang & Olufsen has been pushing the boundaries of audio technology, and today it ranks among the leading innovators in the field of acoustics.

Each Bang & Olufsen product is characterized by a unique combination of beautiful sound, timeless design and unrivaled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in selected retailers. The company employs approximately 1,100 people and operates in more than 70 countries. Bang & Olufsen shares are listed on NASDAQ Copenhagen A/S.

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Source: www.nextech.sk