An aggressive commercial maneuver that raises as much enthusiasm as questions about the manufacturer’s long-term strategy.
Summer is here, and Tesla has just made a big splash in the electric car market with a dramatic price drop on its Model Y.
Let’s start with the bare facts: Tesla has decided to offer a €4,000 discount on all in-stock Model Y models. That’s simply double the discount it already offered last June. But that’s not all!
For the Propulsion version, considered the entry-level, this discount is combined with the ecological bonus of €4,000. The result? A total drop of €8,000 which takes the starting price from €44,990 to an attractive €36,990.
Admit that it’s enough to make your head spin, right? A new electric SUV of this size for less than €37,000 is unheard of at Tesla. But be careful, let’s not get too excited. This spectacular price drop raises as many questions as it answers.
The question on everyone’s lips is obviously: why? Why is Tesla, known for its comfortable margins and premium positioning, suddenly deciding to sell off its Model Y?
The answer lies in the sales figures. Tesla has seen a significant drop in sales in recent months, particularly in Europe. Faced with this situation, Elon Musk’s brand has chosen the strategy of a commercial offensive.
A facelift on the horizon: another factor to consider
It is important to note that a restyled version of the Model Y is in the pipeline. Although prototypes have already been seen and photographed, this new version is not expected to hit the market until 2025.
Source: www.frandroid.com
