The TF1 Group’s advertising agency is launching the eTVS functionality within its La Box platform to allow advertisers and agencies to build their campaigns more effectively.
“Campaigns in segmented television in just a few clicks!” This is the promise of TF1 Pub, the advertising agency of the TF1 Group, with the launch of the eTVS functionality. Integrated directly into La Box de TF1 Pub, it allows you to build advertising campaigns in complete autonomy: “a privileged tool for creating, simulating and planning segmented TV campaigns in just a few clicks”assures the management in a press release.
With more than 7.9 million households eligible today for segmented TV in France, or 17.4 million profiles, eTVS must therefore offer advertisers a large audience base while making it possible to precisely target consumers based on geolocalized and socio-demographic criteria, “by combining power, brand safety and targeting precision”.
6 advantages noted
According to TF1 Pub, this new solution therefore offers a simplified purchasing process with several advantages:
- A self-service platform aimed at agencies and advertisers to strengthen their autonomy;
- An accessible functionality thanks to a simple and intuitive path at all levels of expertise;
- Simplified controls thanks to the instantaneous sending of briefs to the TF1 PUB teams;
- Access to broadcast areas of the advertiser thanks to a dynamic map;
- Optimal targeting thanks to privileged access to different targets available in TVS (geolocation, socio-demographic, household type, etc.);
- Accurate knowledge of performance and the volume of impressions based on advertisers’ criteria thanks to inventories connected in real time.
To test this new feature, go to labox.tf1pub.fr/ > campaigns > create a new campaign > eTVS.
Source: www.e-marketing.fr
