Kilipiren Kombinazion is that feeling you get when you find a good paint at a fair price and you don’t know if it’s better to say you found a bargain or made a combination, and Leikundschären is when your work turns out so well that you want to post it and give yourself a like.
The campaign Danke! launched in March of this year aims to bring the brand back into the minds of Romanian consumers and reactivate the emotional connection with them. The creative platform “Get the German out of you” needed a revitalization, a new approach based on the brand’s values Thanks! and put paints on the shopping list of Romanians Thanks!.
It is well known that German products and engineering are the epitome of good quality at a fair price. And through the current campaign, we set out to bring this reputation back to the world of paints, inspiring Romanians to rediscover quality and excellence in every project in their homes. Communication History Danke! it worked as a launching pad for the new campaign that brings a fresh perspective, but which preserves the essence of the brand as well as the creative platform consolidated over time and highly appreciated by Danke! consumers.
So, how do we get the German out of the Romanian? Launching the Little Dictionary for When You Paint German.
The Little Dictionary for When You Paint Nemțește is a manifestation of the commitment to German quality on the one hand and Romanian creativity on the other. With a collection of “German” words with strong German resonance, this little dictionary is a source of inspiration for those who want to express their vision in an authentic way. The expressions capture the essence of the painting process, and the Little Dictionary for When You Paint Nemțește becomes the perfect guide for any project in the homes of Romanians. The unique collection of “German” words encapsulates the experience of painted German and Romanian irony. Among our favorites are Nahrekummen, Schmeckermeister and Kilipiren Kombinazion.
The campaign is an invitation to exploration, creativity and, above all, an invitation to approach situations with a touch of humor. While painting may be perceived as a mundane or stressful activity, Thanks! turn this process into a fun and memorable experience.
“I am very happy for this campaign for two reasons.
First of all, we all felt that it was going to turn out really well from the beginning, since we had some synopses on paper, and that kind of thing happens quite rarely.
Second, it was really a team effort, where we all did exactly what we needed to do, when we needed to do it – from the client to the director – and we were able to make this idea the best it could be.” Andrei TripsaCreative Director.
„We managed to bring back to the fore not only the brand, but also the connection we have with our consumers. It’s a joy to be part of the team that created and launched the Danke! campaign, and every moment spent on this project has been an inspiring and satisfying experience.” Little IoanaAccount Manager.
Credits:
Team Next:
Sorin Popescu – Managing Partner
Andrei Tripsa – Creative Director
Cezar Panait – Deputy Creative Director
Bogdan Tudosie – Senior Copywriter
Oana Banica – Senior Copywriter
Vasile Petrescu – Senior Art Director
Cristina Cazacu – Senior Art Director
Florentina Dinu – Strategic Planner
Cristina Barhan – Digital Director
Maia Tudorache – Digital Strategist
Ioana Cabuz – Client Service Director
Ioana Miclea – Account Manager
Carla Coca – Account Executive
Ruxandra Muntean – Media Director
Maximilian West – Digital Media Manager
Andrei Popescu – DTP
Razvan Badulet – Technical Director
PPG Team:
Adrian Ion – Marketing Director
Monica Novac – Brand Manager
Bianca Anghela – Junior Brand Manager
Production team:
Dragos Vilcu – Producer
Dragos Potop – Producer manager
Marius Sia – Coordinating producer
Radu Muntean – Director
Andu Radu – Editor (editing and coloring)
Eliza Radulescu – Post Production Manager
Alexandra David – Post Production Manager
Source: www.iqads.ro
