DAPURPACUID – Federal Oil again won the Top Social Media Award 2024 from Marketing Magazine for the 2-Wheel Engine Lubricant category on Thursday, October 10 2024.
Receiving this award again is because the brand line from PT ExxonMobil Lubricants Indonesia (EMLI) has succeeded in maintaining a positive trend in the growth of followers and engagement, which is in line with the Pasti Makin Nyaman campaign.
In this way, it is hoped that consumers will feel more comfortable with the content presented via social media accounts owned by locally produced motorbike lubricants.
Of course, this needs to be balanced with the right communication strategy, by optimizing assets and programs related to the interests of Federal Oil’s target consumers.
Awards given to brands that have good sentiment and Share of Voice (SOV) on social media, and have achieved good performance in the digital world, have been routinely received by Federal Oil since 2014.
Marketing Communication Manager PT EMLI, Alvin Dwiyanto appreciated Marketing Magazine for receiving the Top Social Media Award 2024. This appreciation has been received for a decade, namely from 2014 to this year.
“This award cannot be separated from the support of consumers who are always loyal to make Federal Oil the main choice that makes daily motorbikes more comfortable,” he said, in his official broadcast, Saturday (26/10).
Alvin also emphasized that Federal Oil continues to strive to be consistent in adapting quickly in today’s dynamic digital era.
According to him, it is important for companies to maintain and present quality and trusted content, as well as relating to consumer needs.
“Such as informative and aspirational content, which creates closeness between brands and consumers. “We also strive to continue listening to consumer needs through various online and offline programs,” concluded Alvin.
For your information, Federal Matic products are believed to make automatic motorbikes more comfortable and cooler. Including other Federal Oil products that are definitely genuine for daily motorbikes, such as Japanese motorbike brands.
All products can be purchased at the nearest Federal Oil Center, or official Federal Oil stores in marketplaces such as Tokopedia, Shopee, and Lazada.
Federal Oil also invites consumers to take part in the 2024 Comfort Prize program with a total of thousands of prizes, such as Honda PCX 160cc, Yamaha XMAX 250cc, iPhone 15, precious metals and electronic vouchers which are drawn twice every month. (dpid/TH)
Source: dapurpacu.id
