The Cafom Group continues its growth




The Cafom Group, a major player in home equipment in Europe and Overseas, has just published its unaudited turnover for the first nine months of the 023-2024 financial year (period from October 1, 2023 to June 30, 2024). Figures are growing despite the delicate situation in New Caledonia.

After 3 quarters of activity, turnover stands at €309.9 million, up +2.8% (+4.1% excluding New Caledonia), with a 3rd quarter up +2.5%. In a context that is still gloomy for household consumption and marked by events in New Caledonia, the Overseas division appears down -2.9% (-1.4% excluding New Caledonia), at €177.5 million. For its part, The Continental Europe e-Commerce division continues to show solid and regular growth (+11.6%)at €132.4 million, driven by international performance and the continued growth of the marketplace.

Overseas: -2.9%

The performance of the Overseas division was affected by the events that occurred in mid-May in New Caledonia. Three of the seven stores operated by Cafom in the territory as well as the two main warehouses are no longer operational.. The other four stores, closed for several days, were able to reopen at the end of May, but supply difficulties persist for two of them. Outside New Caledonia, and despite a context that remains difficult for household purchasing power, the Overseas division once again confirms its resilient profile, with a slight decline of -1.4%.

E-commerce continental Europe: +11.6%

The Continental Europe e-Commerce hub maintains strong commercial momentum with a continued double-digit growth rate. The activity is supported by a remarkable increase in international sales as well as by the marketplace, which is proving to be a powerful growth accelerator. Finally, the deployment of the latter in March 2024 in the Netherlands and Portugal has already been accompanied by a very satisfactory ramp-up throughout this 3rd quarter of the financial year. Cafom recalls that it has entrusted its subsidiary Vente-unique.com with the implementation of the plan intended to compensate customers impacted by the compulsory liquidation of the former operator of the Habitat brand.while taking charge of the investment necessary to cover the price of the products to be delivered as part of this campaign which started in mid-June. The real commercial launch of the Habitat brand is planned for Septemberwith a ramp-up in the next financial year.

Source: www.ecommercemag.fr