The “Campaign With Purpose 2024” festival introduces a new category for gender equality

The “CAMPAIGNS WITH A PURPOSE” festival is being held this year for the fourth time, and as before, it will honor the best socially responsible campaigns in Serbia. This year, for the first time, the Festival will honor campaigns in the new RED (GENDER) category dedicated to gender equality.

“This year we decided to introduce a special category for gender equality for the first time. That idea was again inspired by the work of Dr. Maria Montessori and the state of our society. Dr. Montessori was a fighter for children’s and women’s rights, and she believed that they were interconnected. When children and women are better, it’s better for everyone, and that topic is insufficiently illuminated in our area. We want to encourage people to talk about it and reward those who raised their voices, because we are Campaigns with a purpose”, explains Tijana Adamov Ignjatović, founder of the Festival.

The festival retains its show character in the context of its mission to encourage socially responsible communication, but participating campaigns will be scored according to the reputation of the world’s largest festivals. For the first time, the best socially responsible campaigns will be announced in three categories: ECO (GREEN), SOCIAL (YELLOW) and GENDER (RED) categories.

The campaign that bears the title “CAMPAIGN WITH A PURPOSE” is a campaign that used the power of communications to touch upon a social problem, draw the public’s attention to it and offer possible solutions, as well as a campaign that directly influenced the improvement of the living conditions of children, women and all individuals in Serbia .

Legal entities from the territory of Serbia, namely marketing, PR and digital agencies, companies, institutions, civil society organizations and media, will have the right to participate in the Festival.

The Team of Honorary Selectors decides who will win the title CAMPAIGN WITH A PURPOSE.

Thomas Kolster – Mr. Goodvertsing, Professor Tamara Vlastelica, Ph.D. from FON and Nina Elezović from Coca-Cola HBC Serbia are the new members of the Team of Honorary Selectors of the CAMPAIGN WITH A PURPOSE 2024 Festival.

1. Marija Beslać, Director of Communication and Partnerships, Nordeus Foundation
2. Željka Ćirić Jakovljević, Head of Communication, UniCredit Bank Serbia
3. Sonja Dragojević, Chief Collaboration Officer, New Startegy
4. Nina Elezović, Corporate Affairs and Sustainability Director, Coca-Cola HBC Srbija
5. Suzana Đorđević, Director, Hemofarm Foundation
6. Thomas Kolster, Mr. Goodvertising, author, keynote speaker and post-purpose preacher
7. Tijana Koprivica, Director of Sustainable Business, Delta Holding
8. Marko Maršićević, Founder, MARSH Creative Production
9. Marija Mitrović, Director of the Philanthropy Program, Trag Foundation
10. Dr. Galjina Ognjanov, full professor, Faculty of Economics, University of Belgrade
11. Tatjana Prokić, Founder, Happymamma Family Welfare Center
12. Sanja Rajačić, Director of the Department for Internal Communications and Corporate Social Responsibility, Banca Intesa Beograd
13. Jelena Šarenac, Director of Corporate Communications, Henkel Serbia and Henkel Adria
14. Maja Vidaković, Media Adviser
15. Tamara Vlastelica, PhD, professor at the Faculty of Organizational Sciences
16. Dragana Živojnović, editor, Editorial Office of the Environmental Program, Educational and Scientific Program Rts

The CAMPAIGN WITH A PURPOSE ceremony is traditionally held on International Children’s Day, November 20.

CAMPAIGNS WITH A PURPOSE encourage companies to align their communication goals with the interests of the entire society by combining their business purpose with the well-being of the individual and society.

The CAMPAIGN WITH A PURPOSE festival is held with the support of Coca-Cola HBC Serbia and Grand Cafe.

The CAMPAIGN WITH A PURPOSE 2024 rulebook is available at the link:

kampanjesasvrhom.com/pravilnik-2024

The application form can be downloaded from the link: kampanjesasvrhom.com/prijava-2024

The contest is open from September 11, 2024. and applications are sent until October 23, 2024.

For more information about this year’s festival kampanjesasvrhom.com/kampanje-sa-svrhom-2024/ For CSR agency CAMPAIGN WITH A PURPOSE and WARM UP events, visit the page www.kampanjesasvrhom.com and for more information about the initiator – UG YELLOW PANTS, visit the page www.zutepatalone.wordpress.com