The training organization adLearnMedia is launching the “Clean Paris Media Challenge 2024” (CPMC), which will take place on October 12. This is a CSR event aimed at uniting media brands around the environmental cause to clean and beautify the city of Paris.
The “Clean Paris Media Challenge” 2024 is a non-profit association created by adLearnMediaa professional training organization. On October 12, 2024, Companies and players in the media sector are called upon to mobilize for the environmental cause, during an event aimed at cleaning and beautifying the city of Paris.
As the capital faces increasing urban pollution, 41 % French people still threw rubbish on the sidewalks in 2023, according to an environmental survey Ipsos conducted in July last year. To address this, the CPMC wants to raise public awareness and is thus mobilizing for this cause.
Media players at the heart of this initiative
To combat this pollution and carry out a major clean-up of the capital, these are: all media players collaborators who are called, from media agencies, to advertising agencies, adtechs, advertisers but also institutions. Areas to clean will be assigned to each team formed (from 4 to 6 people), and the objective for each of them will be to collect as much waste as possible during the day. The team that has collected the greatest weight of waste will be rewarded with the CPMC Trophy 2024.
In order to support this cause, the event offers to become a partner through the Greengold levels (3 partners maximum) and Ecosylver (5 partners maximum). An offer of institutional partners is also proposed, with the Palladium level (4 partners maximum).
Find all the detailed information right here ICI.
Source: www.ecommercemag.fr
