Designer Zuzana Osako’s Czech label Tradice presents its latest Fall 2024 campaign, which expands traditional fashion to a wider audience. The campaign was shot by talented photographer Lucie Robinson with faces that captivated with their authenticity and uniqueness.
The autumn campaign reflects the wishes of the Tradice brand to offer fashion that is available and accessible to every woman, regardless of her size, age or style.
“Our aim is to show that beauty is universal and does not depend on numbers. We use natural materials from European suppliers and seasonally select from so-called dead stock, which are unused materials that would otherwise become waste from the clothing industry. We sew all models with love and precision exclusively in our country.” she stated Zuzana Osako, founder of the Tradice brand.
Behind the lens of the campaign was the traditionally renowned photographer Lucie Robinson, who specializes in fashion and portrait photography, and her work has appeared in fashion magazines such as Vogue, Harper’s Bazaar and Elle. They became the main stars of the campaign Jana Lhotová, Monika Exlerová, and Olina Punčochářová, which, by their difference, strengthen the message of the campaign.
“Jana represents a modern woman. She works as a make-up artist and thus embodies courage in self-expression. Monika charmed us with her self-confident femininity, which accepts natural aging with grace. She doesn’t hide her gray hair or wrinkles and exudes an incredibly warm energy. Olina, an experienced model, returns to modeling after many years and two children, proving that age is not an obstacle, but an opportunity for new beginnings. We chose all the faces to express the inclusivity of our clothes and their cuts, which fit every body type.” adds Zuzana Osako.
The campaign was photographed in the magical nature surrounding Trpísty Castle, which gave the photos a unique charm with its romantic setting.
Source: www.moda.cz
