The environmental crisis is changing consumption habits

Over the past two decades, environmental and health crises have made the French more aware of the issues related to their consumption. In this context, GreenFlex and Ademe present the 20^e edition of their responsible consumption barometer. This study reveals that 70% of respondents recognize the direct link between their consumption choices and the future of the planet.

Faced with this observation, the French are increasingly participating in online petitions to denounce companies or brands that are disrespectful of the environment, human rights or even consumer health. Indeed, 28% of them systematically or regularly sign these petitions, compared to only 10% in 2017, reflecting an increase in commitments in favor of environmental and social justice.

However, according to the barometer, consumers are doing more than just expressing their indignation online. 65% of French people say they are changing stores to turn to more committed options such as local producers or organic stores, 72% say they make their choices based on the origin of the product and 64% depending on the production method (+5 points compared to 2023).

Expectations of real change

Tired and skeptical of announcements without follow-up, The majority of French people expect companies to completely review their economic model. Indeed, 79% of consumers believe that they must change their model so as not to seek economic growth at all costs. For 65%, producing differently is no longer enough, we must produce less.

In addition, consumers say they want to be supported by the State in these steps: 82% of consumers believe the government should impose more restrictions on businesses to produce with respect for the environment and workers. In addition, 75% of French people are in favor of banning advertising for products that are most harmful to the environment and health.

Pessimistic French people

The improvement observed on environmental issues is generally lower than that expected 10 years ago: when in 2014, 61% of consumers thought that respect for nature would improve in the next 10 years, in 2024, only 42% see an improvement. Furthermore, 77% of them believe that the spirit of solidarity has deteriorated over the last ten years, and 70% think that this trend will continue in the next decade.

However, 8 out of 10 French people have noticed an improvement in access to second-hand or used solutions over the last ten years, and expect this circular economy to continue.