Veiko Pak, one of the owners and CEO of Kadarbik, thinks that he still has a lot to offer the company, but he would still be ready to hand over the business to the next generation.
Kadarbic juices, smoothies, carrots and sauerkraut are produced by three generations of the Pak family. The business was founded by father Ants (83), his son Ville (55) has now taken care of growing vegetables, and his second son Veiko (59) with his children, production, sales and marketing.
Father Ants contributes less now, but mother Siiri helps her sons with plenty of advice and strength.
Veiko Pak, who earned the title of farmer of the year and entrepreneur of the year for his activities in Kadarbik, said on the family business show “Generations of Winners” that he would be ready to hand over the management of the company to his daughter and son, i.e. the third generation. At the same time, he added that there are more parties involved in the family business, and at the moment not everyone is ready for such a change.
Veiko’s daughter Lisli Pak herself is not in a rush to take over the management and says that she would rather do it alone with her brother in the future. “Both my brother and I have our own strengths and weaknesses. If someone is helpful with strength and intelligence and we also have a bond like we have with Ranner, it is much easier to continue working together,” said the daughter of the family.
Lisli deals with the production side of the business and is the purchasing manager, brother Ranner is the marketing manager. Veiko and his wife Anneli are in charge of the day-to-day management of the production company. Veiko’s brother Ville is responsible for growing vegetables, his husband is an accountant.
Veiko Pak feels that it still has a lot to offer Kadarbik. However, he thinks that young people should be trusted. “If you don’t take responsibility, nothing will happen. The older generation must consider evolution – we are all getting older, we have less energy, and it is important to pass on decision-making power in terms of sustainability,” he shared.
In the program dedicated to family business, the Pakiga family hears what they think are the positive aspects and concerns of family business and what are the future plans of the Kadarbiku farm. There is talk of expanding abroad and whether it is even possible to get rich with agriculture.
The show is hosted by Jana Palm.
Farmer of the Year: In terms of sustainability, it is important to pass on decision-making power to young people
The movement of family entrepreneurs is supported by Büromaailm, which has been a family business for 31 years.
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