58%. According to a study unveiled by Pulse (Heroiks) in partnership with the Harris Interactive polling institute, nearly six out of ten French people judge Mark Zuckerberg’s decision to remove the fact-checking program on the Meta group’s platforms as representing “a major risk”. And this, even if this development will initially only concern Uncle Sam’s country. After the policy undertaken for several years by Elon Musk with his social network X, this decision constitutes, according to them, a further step towards massive and uncontrolled disinformation on social platforms.
An inevitable boycott?
While 66% of French respondents have heard of this announcement which shakes up the rules for publishing on the Meta group’s social networks, most of them express increased distrust of content published on Meta: 35% say that they are now suspicious of the information disseminated on these platforms (compared to 31% before this decision).
More edifying: with the removal of the fact-checking program on Facebook, Instagram and Threads, more than 7 out of 10 French Internet users (71%) are considering, according to the study, turning away from Meta platforms. In fact, while 26% say they want to “immediately” boycott these social networks, 45% will leave. “if the climate becomes too unhealthy”.
It remains to be seen how this decision will ultimately redefine the marketing strategies of advertisers on Meta platforms and the way in which they will have to guarantee reliability and ethics in this new digital ecosystem…
Source: www.e-marketing.fr
