Getting started in e-commerce can be a major growth driver for VSEs and SMEs. While the prospects for success are exciting, the obstacles are very real. The PayPal Complete Payments platform was designed to eliminate the friction associated with the act of payment. Explanations with Francis Barel, General Manager of PayPal France.
More than any other, VSEs and SMEs need a simple, fast and secure solution to manage all of their online payments. This is where PayPal Complete Payments (PPCP)a comprehensive platform designed to meet the specific needs of small and medium-sized businesses. There are many platforms that allow you to quickly and easily create an e-commerce site. But the integration of payment services remains very technical and very sensitive. It is to simplify this integration and meet the needs of VSEs and SMEs that PayPal has designed the PayPal Complete Payments solution. “, explains Francis Barel, General Manager of PayPal France.
Simplicity, security and support: the promises of PPCP
Announced just before the summer, PayPal Complete Payments (PPCP) is a single platform that integrates all the essential tools to enable SMEs to manage their e-commerce business smoothly and efficiently. The principle is simple: to offer VSEs and SMEs a complete solution, from payment acceptance to fraud management in a single integration. The promise of the PayPal Complete Payments platform is a certain form of universalism and end-to-end support for e-commerce and retail players,” confides Francis Barel. PPCP thus allows merchants to accept, beyond PayPal, a wide range of payment methods such as bank cards, or even Apple Pay and Google Pay(TM)?. ” It is imperative that the customer finds the payment method of their choice from the outset to avoid any friction in the purchasing process. It is to meet this challenge that we have developed PayPal Complete Payments “Beyond payments, PPCP also integrates fraud detection and management solutions, as well as its Package Tracking tool to facilitate package management and dispute resolution, providing peace of mind to merchants and customers.
The advantage of single integration: saving time and increasing efficiency
One of PPCP’s main strengths is its unique integration. Rather than juggling multiple payment providers and platforms, SMEs can now manage the payment methods offered to their customers via a single platform. For even more simplicity, PPCP integrates with PrestaShop. With PrestaShop, creating an e-commerce site is done in just a few clicks. The solution natively integrates the PayPal Complete Payments platform. We thus provide an operational, turnkey solution, including to VSEs and SMEs that do not have a technical team. dedicated“, adds Francis Barel. By centralizing all payment and logistics data, PPCP offers a global vision of the activity, thus facilitating decision-making and process optimization.
Continued innovation at the heart of PayPal’s commitment
PayPal Complete Payments is part of a global PayPal approach. Even after more than 20 years of e-commerce, it is still essential for an actor to intervene as a trusted third party between a buyer and a seller. This is the meaning of PayPal’s action, which works to make payment a central element of the customer experience. ” concludes Francis Barel. The recent launch of Fastlane in the United States is a testament to this ongoing drive to improve the payment experience, by offering a faster and simpler guest checkout process. This is also the case with PayPal Financing Pro which provides easier access to financing for SMEs. By placing innovation at the heart of its strategy, PayPal continues to pave the way for a future where commerce is simpler, safer and more accessible…
To learn more, meet PayPal at Paris Retail Week from September 17 to 19, 2024
Source: www.ecommercemag.fr
