For the third year in a row, the HEINEKEN Serbia company’s socially-responsible campaign WHEN TOURING GOES, GAS DOESN’T achieve impressive results. Through a combination of outdoor advertising, social networks and radio ads, as well as cooperation with the largest colleges in the country and with the support of celebrities, the campaign successfully reached the widest audience and reached more than four million people.
“We believe it is important for consumers to be well informed about alcohol, our products and how they can be enjoyed responsibly. We always try to emphasize this on our packaging, in our advertisements, on promotions, as well as through our partnerships. The KAD TUR, NOT GAS campaign proves our commitment but also our obligation to highlight the importance of a personal example and be an example of responsible beer enjoyment”, he stated Dragan Lupšićdirector of corporate affairs of HEINEKEN Serbia.
In Belgrade, Novi Sad and Niš, the key messages of this campaign were sent via 56 billboards to more than a third of all drivers, and the campaign reached almost three million people on social networks.
As part of the company’s digital strategy, the campaign partners were actresses Dragana Mićalovićmotorist Nikola Miljković and TV presenter and journalist Mladen Alvirović. Together with representatives of the HEINEKEN Serbia company, they were guests of educational workshops organized for students at the largest faculties in Nis, Belgrade and Novi Sad.
For the first time, addressing students, a special focus was placed on younger drivers with the basic message that you should never get behind the wheel when consuming alcohol and that it is always most important to consume alcohol in moderation and responsibly, and if you want a beer and plan to drive , take Heineken 0.0®, says the company.
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Source: www.itnetwork.rs
