For several years, Italy has been among the protagonists of CES, at least as far as startups are concerned. At Eureka Park, the area where innovative companies from all over the world show their innovations to potential investors and partners, for years ICEthe agency for the promotion abroad and the internationalization of Italian companies, e Area Science Park they bring dozens of Italian companies to show their potential on the international market. And since its birth, Edge9 has always been present at this event, to document the news of Made In Italy.
The President of ICE, Matteo Zoppas, at the ribbon cutting of the Italian Mission at CES 2025
They took part in the ribbon cutting of the Italian Mission at CES 2025 Kinsey Fabriziopresident of the Consumer Technology Association (CTA), which organizes the CES, together with the president of the ICE Agency Matteo Zoppasto the Consul General of Italy in Los Angeles Raffaella Valentini and to the Trade Commissioner of the Los Angeles ICE Office Giosafat Riganò.
This year there are just under 50 startups that ICE, together with Area Science Park, has selected and accelerated to make them ready for the Las Vegas event.
ICE Agency oversaw the Italian participation in CES 2025 by implementing a structured ecosystem of activities to support the startups and companies present. Italy is present at CES with a total exhibition area of approximately 900 m2, divided between the pavilion in Eureka Park and the space in the West Hall. An Expo Area was also created inside the Pavilion, designed to host products, prototypes and materials from participating companies, offering them a privileged showcase to interact with visitors and potential partners.
“Italy is not only synonymous with food, fashion and furniture: Made in Italy is establishing itself as a global leader in the most advanced technological sectors, such as electronics, life science, biotechnology and aerospace and beyond“, he says Zoppas. “In 2023, these industries achieved exports of $6.7 billion, with a growth of 68% in the first eight months of 2024. These numbers demonstrate the ability of our companies to compete in the most strategic international markets. Ice supports this sector, also in the wake of the objectives of the Ministry of Foreign Affairs and International Cooperation in line with growth diplomacy. Artificial intelligence, in particular, represents a crucial driver of transformation, accelerating development and redefining the production and creative paradigms of the new Made in Italy. Its integration into key sectors such as healthcare, industry, aerospace and sustainability offers new growth opportunities for Italian companies, which are proving to be at the forefront on this front too. The ICE Agency, as a commercial development infrastructure, plays a central role in this path, accompanying a delegation of leading Italian companies in the most innovative sectors to the CES in Las Vegas, which will find space in the “Arena Italia”. Our objective in this context is to promote the technological excellence of Made in Italy and consolidate the Italian presence on global markets, offering our companies new opportunities for expansion and valorisation by putting them there in contact with their potential partners. At the same time, Italy continues to attract foreign investments thanks to joint work with the Ministry of Business and Made in Italy, through the almost 90 ICE offices abroad and through the diplomatic network, proving to be a privileged destination for international capital in the fields of innovation and sustainability. We are ready to strengthen our country’s positioning as a global technological leader, without ever losing sight of the unique link between tradition and innovation that makes Made in Italy a unique model in the world“.
After the ribbon cutting, the “Spritz & Pitch”, a networking event that this year involved more than 300 investors, managers of large companies and other international stakeholders in the innovation sector.
Subsequently, space was given to the mobility of the future: Sergio Savaresiprofessor at the Polytechnic of Milan, spoke about the progress and future scenarios of the project AIDA (Artificial Intelligence Driving Autonomous) of the University, together with Miriam Gangi Of ANPHIA (National automotive industry supply chain association) and others Marco VernaTrade commissioner of the ICE office in Chicago. The three entities, together with AICA (Italian Association of Car Equipment Manufacturers), are present at CES with a space in the area dedicated to the automotive industry, where the Maserati MC20 Cielo is on display, equipped by the team of researchers from the Polytechnic with the most advanced systems for autonomous driving.
Could not miss thefemale entrepreneurship with a panel in which they took part Alfredo Coppolafounder of Prospera Womena Silicon Valley reality that brings together programs to support female-led startups around the world, and Grace ParkCEO of NuLeep. The panel also involved the 14 startups led by women from the Italian pavilion – a clearly growing number compared to past editions.
Finally, it should be emphasized that it is also present at CES 2025 Innovitthe Italian Innovation and Culture Hub in San Francisco. The delegation is enriched by the presence of large corporations such as Terna, which through the Terna Innovation Zone in San Francisco carries out innovation projects in Silicon Valley also by supporting and investing in startups, and entities such as WMF (of MakeFuture), certified international fair on AI, Tech and Digital Innovation, among the most important events in Europe for the sector. Together with them among the partners also the technology companies ETIES, Liffo and ContentWise.
Source: edge9.hwupgrade.it
