MARINA Filipčev, marketing director of the “Novosti” company, participated in the panel where the topic was marketing in tourism, all within the framework of the Tourism Summit of Serbia, which was held in Vrnjačka Banja.
At the beginning of the discussion, Filipčev pointed out that “Novosti” will celebrate its 71st birthday in a few days.
– Only a few can boast such a long tradition and millions of readers for more than seven decades. Today, “Novosti” is one of the leading media brands with a high reputation in the world of journalism. What sets us apart is that we are focused on providing accurate, timely and relevant information. Following market trends and the needs of different target groups, we developed a wide range of content in print and digital media, on social networks, adapting to the needs of today’s society for interactive communication – said Filipčev.
Photo: News
Then she talked about how marketing strategies in tourism are adapted to changes in consumer behavior.
– Consumer behavior in tourism is subject to change due to numerous factors such as technological development, socio-economic circumstances and global trends. Today’s modern consumers are more informed, demanding and environmentally conscious. In order to adapt marketing strategies to these changes, tourism companies should digitize communication, which means relying more on social networks, email marketing, personalized online offers, because most travelers use the Internet as a primary tool for research and travel booking – said Filipčev. at the beginning of the presentation.
Photo: News
According to her, it is also necessary to personalize the offer.
– Consumers are looking for unique, personalized experiences, so using analytics to create offers that match individual preferences is key. There are also personalized recommendations, which are becoming more frequent based on previous trips or interests. Then environmental responsibility, because more and more travelers are choosing destinations and companies that take into account sustainability and social responsibility, which requires marketing to be focused on green initiatives and environmentally friendly practices. Authenticity and local experience should also be mentioned. Therefore, consumers today are looking for authentic experiences, related to the culture and tradition of the destination. Marketing focuses more and more on showing the local community and customs, which enables a deeper connection with the destination – Filipčev explained.
Photo: News
Our company’s marketing director also boasted about the numbers reached by the “Novosti.rs” portal. More precisely, it is Gemius data in the period from January to September 2024.
During her participation in the panel, Filipčev emphasized, among other things, that it is very important who presents certain content, and that a media company should have its own reputation, brand, and history in order for people to believe in the information they receive.
When asked to compare the relationship between print and digital, Filipčev says that each has its own audience, but that print is not losing the race, regardless of the fact that it is an established opinion.
– Our older population has a habit of reading, but the younger population also often likes to feel the newspaper in their hands. Also, they are informed on portals where there is a different way of reporting, i.e. where everything is posted minute by minute – she explained.
As a reminder, the “Summit of Health Tourism, Tourism and Economy” was held on October 11 and 12, 2024 in the beautiful surroundings of Vrnjačka Banja, in the “Fontana” hotel.
It is being organized for the second year in a row, and as has already become the practice, it gathers key players from the fields of hospitality, gastronomy, aesthetics, journalism, marketing, tourism and medicine.
In addition to numerous local experts from the world of medicine and healthcare, guests from Istanbul were also present, experts in the fields of liver, kidney, stomach surgery, in vitro fertilization and hair transplantation, who shared their experiences.
The summit was organized by “Bella” production led by director Jelena Đoković, in cooperation with the municipality of Vrnjačka Banja and the Tourist Organization.
This event provides a unique opportunity for networking, sharing experiences and exploring new business opportunities in the dynamic world of health tourism and business.
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Source: www.novosti.rs
