Meetic Europe has decided, with the help of the DDB Paris agency, to deploy three new campaigns in Europe for its three brands (Meetic, Even and DisonsDemain). With a network of more than 30 million people in 20 years, the platform is launching new experiences and innovative services internationally. The marketing director of Meetic Europe states in a press release that che new campaigns embody the group’s ambition: “to celebrate the different facets of meeting and support each single person, whatever their background or age, in their quest for ever more authentic connections”.
Meetic: “Follow your heart, not your criteria”
Through films that capture everyday moments, Meetic shows how details that seem off-putting can be transformed into opportunities for real, authentic encounters. By showcasing that little inner voice that every single person knows well, the campaign illustrates the ultra-critical habits of dating app users. Four key situations reveal that sometimes all it takes is a change of perspective to make way for great stories. The brand thus intends to reaffirm its understanding of singles.
https://www.youtube.com/watch?v=videoseries
Even: “Single parents have something extra”
With this new campaign, Even and DDB celebrate single parents and their incredible talents: expert negotiators, masters of telling compelling stories, accustomed to short nights and capable of savoring every moment. So many unique talents that make them exceptional dating partners.
These talents are illustrated in three films and a mash-up elevating single parents to the status of “super dates”. Each film alternates scenes showing a single parent in action, “enhanced by a slow motion effect to highlight his talent, and images of authentic dates where the connection between two single people is palpable”as the group indicates in the press release.
https://www.youtube.com/watch?v=videoseries
DisonsDemain: “Good solo, better in pairs”
The DisonsDemain application, dedicated to singles over 50, highlights their development and their vision of dating. The brand gives a modern vision where age is just a number, and where these singles take full advantage of their freedom and resolutely positive relationships.
The films feature four dynamic couples sharing a common passion, like going to festivals or taking a road trip! Each film is based on a captivating sequence shot: first, a person is shown fully enjoying their passion alone. Then, a camera movement reveals a second person, transforming this intimate moment into a shared moment.
Deployed on various channels (TV, digital, social networks), the campaign highlights that at DisonsDemain, meetings are anchored in areas of common interest, mixing modernity and authenticity.
Source: www.e-marketing.fr
