A small children’s clothing company created by a mother and daughter ran into a small boom in the fall. Behind it, however, was its own wisdom.
Pipi Treial, the founder and manager of NANA children’s clothing, began to produce and sell and market winter gloves, hats and scarves diligently at the end of the summer. In addition, the company always spares time to meet special orders.
The latter, the fulfillment of special orders, has turned out to be the best and most successful marketing for entrepreneurs: happy parents constantly share their positive experiences with others.
Pipi thinks that it is much easier for a small business to go along with the customers’ wishes. “I can’t imagine us saying ‘no’ to people. Recently, there was a mother whose child’s head circumference was larger and it was not possible to get hats from the store. He was in tears of happiness when he heard that we were ready to make a hat in the size of his child,” Pipi gave an emotional example. According to him, sincere stories work well on social media.
According to him, in the case of a family business, it is good if the story of the family is shared in marketing, so that followers and potential customers can relate. “A very good product is the basis of success, but if it is not accompanied by well-thought-out marketing, it is quite difficult to achieve success,” he believes. Pipi estimates that around 70-80% of their sales come either directly through social media, or at least that’s where people have heard of them for the first time. In addition, they sell in shopping malls and fairs and dream that one day NANA gloves, scarves and hats will also be available in stores.
In the family business, the mother currently creates designs, cuts, sews and searches for materials. Daughter Pipi deals with company development, customer communication, sales and marketing. At the moment, they are still working alone, but they already feel the need to hire seamstresses and are taking steps in this direction. “In the fall, when we had a very significant increase in demand, we had a lot of help from the nurses who came to help and helped cut out the products,” shared Pipi Treial.
At first it was a hobby
NANA’s children’s clothes were a common hobby of mother and daughter for many years, but when Pipi was burned out at her day job a year and a half ago, she felt that she could create a business and a job out of her hobby. It has not gotten any easier, he admitted. “In business, you work 24/7. It doesn’t matter if it’s 7 o’clock in the morning or 12 o’clock in the evening. I try to take time to rest more consciously so as not to burn out again,” he said.
What the family business dreams of, how they plan to continue growing and how Pipi already involves her own small children in the business, you can listen to the podcast below‘is.
The show is hosted by Jana Palm.
The success of the family business NANA children’s clothing is the constant willingness to fulfill special orders
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Source: www.aripaev.ee
