Trade Republic celebrated its billionth euro of interest paid to its users with a mysterious game.
A very meager offer, for all the people who thought that the end of the countdown would also be a transfer by PayPal, of a higher value (until then, he had been satisfied with sums between 3 and 5 €). Even the sign-up bonus is not particularly high. The advertising message accompanying this revelation is classic Trade Republic communication, which plays on the fact that banks are businesses working for themselveswhile Trade Republic presents itself as “ a thing of the people ».
A successful publicity stunt to invite people to take an interest in finance
In a country like France, which has very little interest in finance, preferring to save on safe but low-paying products, such as the Livret A, Trade Republic’s communication operation could have made many minds curious. In essence, she says that the site returned 1 billion euros to its customers — that she put them “ in their pocket », showing that the stock market is not just fake money. And through the donations that Trade Republic has authorized itself to make, it also shows, through something concrete, that the planet’s financial activity is not just wind.
Source: www.numerama.com