The new Apple Business Connect arrives, also for small businesses

Apple has expanded the tools available to businesses of all sizes, including those without a physical location, to manage their presence and content that more than a billion users see every day. Apple explains which, thanks to Apple Business Connecteven smaller businesses will be able to build a strong brand identity and reach new customers through apps like Maps, Wallet and Mail.

With the launch of Apple Business ConnectApple offers companies, regardless of size or physical location, the opportunity to independently manage their image across different platforms. Whether they are physical stores, online-only businesses or companies operating in the service sector, they can all benefit from these new features. Apple Business Connect It allows you to easily update photos, logos and company details, and interact with customers more directly, such as through reservations or orders.

One of the most interesting aspects of this innovation is the possibility of customizing your “information sheet”, i.e. the page that users see when they search for a company on apps like Apple Maps. It is not just static information, but a dynamic space where you can insert special offers, promotions and invite customers to take concrete actions, such as making a purchase or booking a service.

With the update of Business Connectcompanies can now also take advantage of new features designed to improve visibility and trust with customers. Among the most relevant innovations we find Branded Mail: A business can have its name and logo appear in emails sent to customers, making messages instantly recognizable in Apple’s Mail app. This represents a significant step forward for companies that want to strengthen their identity and offer clearer and more transparent communication.

Additionally, businesses will be able to personalize the payment experience with Tap to Pay on iPhone. You can now display your logo, instead of the generic category icon, during the checkout process, giving customers greater security and recognition of the business they are paying for.

But that’s not all: over the next year, Apple will also introduce the Business Caller ID. This tool will allow you to display your company name, logo and department during incoming calls to customers, helping them to immediately recognize calls coming from verified businesses, thus reducing the possibility of falling victim to phone scams or spam.

How to register for Business Connect