The New Lancia Ypsilon achieves an important success for its style. This car, which aims to write a happy chapter for the Turin company, was awarded theIcon Design Trophyai Prisa Motor Awards 2024The award was given by one of the main Spanish publishing groups, which also owns the prestigious daily newspaper El País.
The award ceremony took place at the Hipódromo de le Zarzuela in Madrid. Here Dani Garcia, director of Icon magazine, presented the award to Olivier Quilichini, Stellantis Premium Cluster Director for Spain and Portugal.
The New Lancia Ypsilon will be available in that area of the world in both the hybrid and electric versions. It aims to carve out a significant space for itself in the segmento B hatchback premiumleveraging its qualities. The first examples of the species will be delivered to Spanish customers in the last quarter of the year. We are almost there.
Among the model’s strong points are its iconic lighting system, the parking assistance system, the large 10.25-inch display and the navigation system. Level 2 Autonomous Drivingoffered as standard. The Icon Design Trophy was however awarded for the stylistic qualities expressed by the bodywork, which fully convinced the jury.
The satisfaction of the parent company is understandable, expressed through the words of Charles FusterHead of Marketing & Communication of the brand: “Receiving this award just a few months after the beginning of our Renaissance is a source of great pride for us. It shows that the New Lancia Ypsilon is capable of opening new avenues in the automotive design sector, maintaining the timeless elegance typical of the brand”.
The latter aims to expand in Spain. To achieve this, it also wants to strengthen its physical presence in the territory. The objective, by 2025, is to reach a distribution network in the Iberian country composed of 20 showroomwhich will be joined by 30 after-sales service points located in the main cities of the area.
Source: www.autoblog.it
