After unveiling a logo highlighting the letters R and N – the two letters of the National Rally – in the middle of the election period, the town hall of Concarneau (Finistère) “decided to carry out a partial revision” of this particularly clumsy visual.
It is not uncommon for a logo change to cause disappointment. Recently, the town of Concarneau, in Finistère, caused a real controversy by adopting a new visual identity in the municipal council. Intended to modernize and energize the town’s image, it highlights the R and N of “Concarneau”, the symbol of the National Rally. An initiative considered clumsy by many Internet users in a particularly tense political context.
A petition – signed by more than 1,100 people – has even been launched to encourage the city to abandon the new logo.. “We are dismayed by the publication of the new logo of the city of Concarneau. It is deeply shocking that the mayor (Editor’s note: Marc Bigot) and the elected representatives of the municipal majority have retained this graphic proposal, without worrying about the degradation of the image of the city”we can read on the latter.
Faced with the outcry, the city eventually backtracked, saying it had taken note of the concerns expressed by its citizens: “The municipality has decided to carry out a partial revision of the logo. This step aims to ensure a clear interpretation and to eliminate any ambiguity.”she wrote in a statement published on July 11.
The cost of changing the logo was also highlighted
But the complaints don’t stop there. : “The development of a new graphic charter was a fantastic opportunity for the people of Concarneau to express themselves. But the municipality decided otherwise and entrusted the mission to a Lyon communications agency at a cost of 30,000 euros”adds the collective behind the petition.
In the press release, the Concarneau town hall also wished to defend itself on the expenses linked to this change of visual identity: “The dedicated envelope (33,960 euros) does not only cover the graphic design of the logo. It also includes complete strategic support, including the analysis of our current visual identity in the competitive landscape, the creation of the complete visual identity including rules of use, as well as the production of all the templates necessary for the city”she justifies herself.
Regarding the other point raised in the petition, the city claims to have used the Lyon agency Graphéine – which includes among its references the Ministry of Culture and the Paris 2024 Olympic Games – because, according to it, “Developing a strong visual identity requires the expertise of an agency specializing in brand design and visual identity”. Convincing enough? The petition continues, in any case, to attract new signatories…
Source: www.e-marketing.fr
