Samsung has announced its next big event Unpackedscheduled for January 22, 2025. During the event, the tech giant promises to introduce the “True AI Companion”defined as the next evolution of Galaxy artificial intelligence. Samsung says this technology will change the way people interact with the world, setting a new standard for gaming experiences Mobile AI.
In addition to this, the event will be an opportunity to present the new series of smartphones Galaxy S25direct rival of Apple’s iPhone 16, along with possible surprises in the field of mixed reality.
Galaxy AI: A preview of Samsung’s AI capabilities
Samsung gave a taste of Galaxy AI capabilities last July, during the launch of the Galaxy ZFold6 and ZFlip6. Among the main features shown:
- Creating images from sketches: drawings transformed into realistic images.
- Advanced Notes App with translation and automatic composition functions.
- Integration with Google Gemini: a next-generation artificial intelligence platform.
- Text suggestions and real-time translation during calls.
- AI tools for photography like Portrait Studio, which lets you create stylized portraits with ease.
These features are just the beginning. Samsung emphasized that the True AI Companion it will be an even more advanced evolution, designed to redefine interactions with smartphones.
The Galaxy S25 series: what to expect
The event will see the debut of the new serie Galaxy S25equipped with the powerful chip Snapdragon 8 Elite by Qualcomm. According to rumors, the smartphones will feature:
- Larger displays with curved edges and a smoother design.
- Innovations in AI capabilities, which will be at the heart of the user experience.
- Improvements in overall performance, thanks to new high-end processors.
Samsung aims to position the Galaxy S25 as a direct competitor to the iPhone 16offering premium specifications and greater integration with AI technology.
A mixed reality headset on the way?
Another possible novelty of the event concerns the long-awaited headset AR/VR by Samsung. Based on the operating system Android XR of Google, the device should represent the direct answer to Apple’s Vision Probut with a more competitive price.
The headset could integrate some of the advanced AI features announced with the True AI Companion, making it an ideal accessory for those looking for an immersive experience in the world of mixed reality.
Samsung versus Apple
With the launch of the Galaxy S25 and new AI technologies, Samsung is preparing to challenge Apple on multiple fronts. Competition is not limited only to smartphones: the arrival of the AR/VR viewer marks a further battlefield in the immersive technologies sector.
Although Samsung has not yet revealed all the details, the strategy seems clear: to offer powerful and innovative devices, while maintaining a competitive price compared to Apple’s premium products.
We expect the Galaxy S25 series, with support for advanced AI, to offer unique features that will differentiate the devices from competitors. However, the success of these innovations will depend on the effectiveness of new technologies in improving users’ daily experience.
The idea of an AR/VR headset based on Android XR is equally fascinating. If Samsung can balance price, performance and integration with its Galaxy devices, it could represent a viable alternative to Apple’s Vision Pro, attracting a wider audience.
The Unpacked event on January 22nd will undoubtedly be one of the biggest moments of the year for tech enthusiasts.
Android
Source: www.iphoneitalia.com
