L’Oreal, Metaxa and Vinarte were the first brands to join the project
FINEWISE, the marketing and communication agency specialized in the segment of premium products and services, launched this summer The Odyssey, its own travel & leisure concept that combines navigation, culinary art and the discovery of local cultures, in a series of experiences that will take place wherever there are navigable waters, fine gastronomy and gorgeous places worth exploring.
The agency creates and implements positioning, marketing and communication strategies for premium brands, with an emphasis on food & beverages, hospitality, beauty & wellbeing. Launching your own lifestyle product is the natural step that crowns the experience and passion for fine living.
An event for all the senses, The Odyssey was more than just a journey, it was a multi-sensory experience that delighted the eyes, indulged the taste buds and filled the hearts of the guests with joy. In perfect harmony between spectacular nature and culinary art, The Odyssey has proven to be a successful event since its first edition.
Held in Greece, in Athens and the Saronic Islands, in two distinct tours, the first edition brought together food lovers and enthusiasts of premium sea vacations in an unforgettable adventure, offering refined culinary experiences against the backdrop of amazing seascapes.
Chef Bogdan Alexandrescu, aka Chef Dexter, the gastronomic curator of the event, impressed the guests of the Odyssey with the most refined dishes, in a menu specially designed for this edition. Chef Dexter even celebrated his birthday with the guests of The Odyssey, offering a unique dinner on the beach, in Russian Bay, where he cooked a fine dining menu of six dishes in the company of the guests who, by the end of the expedition, became friends .
Highlight-ul The Odyssey, Four Hands Signature Dinner Spirited by Metaxa
The highlight of this culinary journey was the spectacular four-course dinner hosted by Mappemonde, the fine dining restaurant of the Athens Capital Hotel. Here, guests had the privilege of experiencing the refinement and sophistication of the dishes, prepared from the freshest ingredients, the result of Chef Dexter’s carefully managed collaboration with the restaurant’s resident chef, Dimitris Boutsalis. Thus, in this Signature Dinner, The Odyssey became a meeting of two titans of gastronomy, an ode, in itself, brought to the professional and culinary journey of each taste. From the meeting of these two worlds, a unique, memorable experience resulted. Each dish prepared by the Romanian chef at the 4 hands dinner was carefully matched with the Romanian varieties from Nedeea, Vinarte Romania, completing the culinary experience.
Turul 1 – Private tour
The Odyssey pilot tour was a private one and hosted guests who enjoyed the premium experience during 4 days, starting from Athens, towards Poros, Hydra, Aegina, with return to Athens.
BDG Import supported the party spirit throughout the expedition with premium brands such as Metaxa, Martini, Bacardi, Glenfiddich and Bombay Sapphire. The signature cocktails supported the fun both on the beach and on deck.
Turul 2 – Corporate tour
In the second round, The Odyssey hosted the L’Oreal Romania event, which involved the activation of the brand through the sailing experience and 16 celebrities and content creators invited on board. Full of enthusiasm and curiosity, they captured on their pages the experience of fine traveling – the interaction with the products, the sailing expedition, the gastronomic concept and the amazing landscapes. The visits to Athens, Poros and Aegina, the stops in the bays for swimming, the beach and relaxation were all accompanied by a lot of good cheer and videos that populated social media in just a few minutes.
The Odyssey – a concept for unique corporate events
The concept multifacetedly addresses the corporate client segment, supporting events and premium activations such as:
- Brand experiences for lifestyle categories, such as cosmetics, fashion, luxury, food & beverages, etc
- Events dedicated to the press, brand ambassadors and influencers
- Incentives and prizes in premium brand promotion campaigns
- Team buildings, management team events
- Events / incentives with business partners, distributors, horeca, networking events, etc.
“The success of the first edition of The Odyssey and the feedback of our guests on board are a confirmation of the fact that people want unique experiences. We aim for The Odyssey to become a strong brand and offer the community gathered around it the most spectacular experiences. We strongly believe in the impact of corporate events organized under The Odyssey concept, from building brand activations to loyalty campaigns or networking with business partners. Therefore, we invite brands and companies to challenge us to organize the most original and daring expeditions”, he declared Marilena Istrătescufounder of FINEWISE Agency and The Odyssey.
The Odyssey is a project made in collaboration with Pikasea, the Romanian agency specialized in organizing experiences on boats of different sizes, in the seas and oceans of the world.
FINEWISE, The Odyssey si HEYO.Club are produced Hello Group. HELLO Group has 100% Romanian capital and includes the companies Hello Communication and Hello Consumer Interaction – with complementary specializations, which provide strategy solutions, branding, integrated communication, PR and digital communication, on and off trade marketing, as well as HoReCa & retail design.
During the last years, the Hello Group signed and carried out substantial projects in the food & beverages market: Ursus Breweries, PPD Romania, BDG Import, Alexandrion Group Romania, Macromex, Dr. Oetker, Mogyi, Interbrands Orbico, Caroli Foods, FrieslandCampina, PepsiCo; in hospitality: Matca Transylvanian Sanctuary Relais & Chateaux, RadissonBlu Aurum Brasov, Ana Hotels, Swissotel Poiana Brasov, Courtyard by Marriott Floreasca, Hilton Airport, JW Marriott Bucharest, Trickshot Group, City Grill Group, Donerboom; or in the beauty and well-being market – for L’Oreal, Dona Pharmacies, Pfizer Romania and Secom.
Source: www.iqads.ro
