Augmented Reality (AR) and blockchain are increasingly becoming an integral part of software development. AR adds virtual elements to the real world, while blockchain provides more security. What are the possibilities and opportunities of these groundbreaking technologies? What influence do they have on the user experience? And what does the (near) future of software development look like? Progressive companies, from start-ups to large tech giants, are already doing it: implementing AR and blockchain in their projects. They also consciously choose to combine the technologies. But why?
The power of AR
AR is an interactive way to enrich the world around us with virtual elements. We know it mainly from the well-known Pokémon Go game. But also think about virtually trying on clothes. By adding a layer of digital information to reality, such as text overlays and (complex) 3D models, new ways of interaction and engagement are created. Consumers can virtually experience and visualize products in an accessible way. This helps in making a well-considered purchase decision, improves the shopping experience and strengthens confidence in the purchased product. Companies can in turn showcase their products in a unique way. They often distinguish themselves from the competition and at the same time increase their conversions, sales and customer loyalty. A win-win for brands and their customers.
The power of blockchain
And what about blockchain? In this digital system, information is stored in blocks that are linked together. Because these are distributed across a network of computers (instead of on one central server), it is more difficult to manipulate data. Thanks to blockchain, data can be stored and shared safely and transparently. Blockchain is best known for its role in cryptocurrencies, such as Bitcoin, but it also has many other applications. For example, identity verification, secure transactions
execute, track products in the supply chain and manage smart digital contracts (without intermediaries).
The ultimate combination
By integrating AR and blockchain, new forms of interactive and secure digital experiences are created. The best of both worlds, namely an ultimate, future-proof user experience and optimal, hitherto unparalleled privacy and security.
This combination promises revolutionary changes in software development. The following success stories, from AR applications in retail to blockchain solutions for supply chain management, already show the versatility and potential of these technologies in various sectors.
1. Snapchat World Lenses
In 2017, Snapchat introduced World Lenses, which allows users to place AR elements in their environment using their smartphone camera. The feature was later expanded with Shoppable World Lenses, which also allow users to make a purchase directly. The result? A significant 10% increase in sales across 22 ad campaigns, even before the in-app shopping feature was introduced.
2. Zara’s AR App
Zara’s AR app uses Apple’s ARKit to give consumers a unique shopping experience. Using their smartphones, users scan clothes on mannequins or in store windows, and a digital model displays the clothes on the screen. Mobile shopping combined with the physical store experience drives sales and engagement for Zara.
3. MedRec en Blockchain
MedRec uses blockchain technology to securely store and share medical records. This allows for greater transparency and better data sharing between different healthcare providers, ultimately leading to improved patient care.
4. IKEA Place App
With the AR functionality of the IKEA Place app, users can virtually place a new piece of furniture in their space. They can even take a photo and ask for feedback from friends. This interactive experience motivates users during their shopping journey and increases the likelihood of a purchase.
5. DHL an AR
DHL has implemented AR technology in its warehouses to assist employees in picking orders. Using smart glasses, employees are visually guided to the correct locations, improving the efficiency and accuracy of the order picking process.
AR + blockchain = the future
AR and blockchain, supported by innovations in virtual reality, artificial intelligence and the Internet of Things, will play a key role in the next generation of software development. They not only offer innovative solutions to existing challenges, but also open doors to new markets and applications. Such as in education and healthcare. From training surgeons to interactive and visual learning experiences in the classroom.
AR will provide us with more personalized and interactive experiences, seamlessly integrating virtual elements into our everyday surroundings. At the same time, blockchain will continue to contribute to secure data exchange and digital identity management, setting new standards for privacy and trust in sectors such as finance and healthcare. There are many opportunities for an enhanced digital world. Is your organization ready for these upcoming innovations in software programming?
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Bee Epicwebsite we develop advanced technologies that transform digital interactions. We build robust mobile applications and integrate the latest technologies such as AR, blockchain and AI.
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Source: www.frankwatching.com
