Anyone who has been there knows: the Auto World in Paris brought the concept of the “old-fashioned” auto show back to life. A rehabilitation achieved in the field thanks to the contents, the organizational strategy and obviously the complex market context which favored the participation of many manufacturers.
At the moment in which we are publishing this article the turnstiles of the fair are still turning, so it is early to talk about numbers, but the enthusiasm of professionals and the midweek turnout is tangible. So much so that the director of the Mondial de l’Auto, Serge Gachotstruggles to retain satisfaction.
“They are not dead at all, but it has been difficult. You cannot have shows with 5 or 6 brands. Beijing and Shanghai work well on the world’s largest car market. In Japan there are many visitors but it is a regional event. Detroit is still difficult. Today there is not much else. We have been supported by the national industry…”.
“Yes, the Renault Group and Luca De Meo who announced the presence of 5 brands, a year in advance. This helped us. Then we did a good job, collaborating with the car manufacturers with the aim of guaranteeing the return of investment. And keeping costs down. Paris costs 185 euros per square meter, the same price as two years ago. But the most important thing is the ROI“.
The director of the Mondial de l’Auto, Serge Gachot; the CEO of Stellantis, Carlos Tavares, and the French president, Emmanuel Macron.
“Our concept is the celebration of the automobile, the freedom of movement. People want this. I tried to listen to people and companies, they told me that we need to have a motor show, not a mobility: you have to be centered on the cars.
80% of French people love cars, which have also made enormous progress in terms of reducing emissions. We are a virtuous industry we don’t need to hide.
Being in Paris obviously helps. On the first day of opening to the public we had 50 thousand people: it’s a big party with people who come and pay. I’m not here by chance.”
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