The “Roaming stories” campaign won the Kaktus award

The digital marketing campaign “Roaming Stories” won the prestigious Kaktus award in the category for influencers, which once again confirmed its creativity and innovation.

This is the second professional award for this campaign, after it won previously Disrupt award in April 2024.

The campaign was designed as an emotional and inspiring video series intended for social networks, with the aim of showing how mts roaming accessories help users stay connected with their loved ones, regardless of distance. The heroes of the series represent different situations in which mts roaming accessories facilitate communication and maintaining connections with family and friends around the world. They left their homes in Spain, France and China, learned the Serbian language and got to know Serbian tradition and culture, and they travel to their native country several times a year, using mts roaming allowances to maintain connections with Serbia.

“This award is a reflection of our constant effort and commitment to create content that is not only creative, but also resonates with our audience. ‘Roaming stories’ are more than a digital marketing campaign – they are a reflection of our desire to connect with users on a deeper level, providing them with value and quality content. We are especially proud that the campaign, in addition to winning the hearts of the audience, also achieved significant business goals, showing that creativity and strategy can go hand in hand with concrete results,” she said. Una Zabunovhead of the Digital Marketing Communications Service on the occasion of the award presentation.

This is the second year in a row that Telekom Srbija has been awarded at the Kaktus festival, which is a significant recognition for the continuous work and innovations of the team. It is particularly significant that this year the Cactus Festival had a regional character for the first time, which made the competition even greater, and the success of the “Roaming Stories” campaign even more significant.

Author of the photo: Sanja Budalić