After the announcement in May 2023 of the long-term partnership between the Safir Group of Companies and Chef Adi Hădean, through which the opinion leader makes known to his audience everything he considers useful and interesting in the business that produces the Safir Family brand, today we announce the continuation of the collaboration through the campaign brand “From the Safir Family or from your yard, everything is” – and a national competition.
The prizes?
10 chicken cooking courses with Chef Adi Hădean and 100 boxes of spices worth over 400 lei each.
entries the competition can be done starting today.
Chef Adi Hădean will appear in a TV spot and in the digital campaign of the Safir Family brand and will present all three product ranges: Zdravăn Moldovenesc (slow-growing chicken, with a firmer meat structure, having a natural white color – rozie), Deliciosul de Vaslui (standard-raised chickens with tender meat, from country farms) and Răsfată Românesc (ready-to-cook assortments, seasoned exclusively with natural ingredients, according to recipes created by Adi Hădean). The campaign starts today, July 22, and the contest that accompanies it will have applications open until September 30, 2024.
“I have always communicated to my audience only the products, technologies and brands that I use for my family or on which I have documented myself very carefully. In choosing the partnerships that I make – and their number is very limited during each year – the matching with the values of the people who run the respective businesses and build the respective brands also hangs heavily in the decision. I’m only talking about the products I use and believe in,” said the chef Adi Hadean and “As I say in the video spot, I myself have been to the farms of the Safir brothers, I know how they raise the chickens, I know how they carefully slice the chicken meat in the slaughterhouse, I know how much attention is paid to every detail of the process from the farms to the shelf and , thus, I recommend Familia Safir chicken meat”.
…and about the association with the Safir Family, Adi Hadean declares: “I approached this family business through the entrepreneurs who carry it forward and grow it beautifully: George and Iulian Safir. I believed in their vision and saw how much attention they pay to all aspects of the business: from caring for employees, to environmentally friendly production and what comes out of the factory doors under the Safir Family brand. Now we have joined hands to make healthy meat products known, with a taste and texture much appreciated by customers”.
George Sapphire declared at the beginning of the campaign “I would tell the Romanians to listen to the advice of those they trust”.
The Sapphire family is a family business with an entrepreneurial tradition built around good since 1945. The desire to do good things and performance in the food market are part of Safir’s DNA and have been passed down for 7 decades, 4 generations, from father to son and, with the same responsibility, further to the 800 people who are part of the team of the Safir group of companies.
The Safir group of companies includes 4 companies. The Safir company has 8 farms that have a total of 99 chick rearing sheds. The group has its own meat processing units from the farms: abattoir, a craft chicken and semi-prepared factory that uses 100% natural spices, its own production of feed, concentrates, extruded grains and full fat soy, a protein flour, as well as own car park, for fast distribution in the country.
Adi Hadean is a chef and opinion leader in Romania. He is known in recent years for his charitable activity – the #SolidarSocial programs, offering hot meals to doctors on the front line during the pandemic, his presence on the Sighet border a few days after the start of the war in Ukraine, through social canteens in Bucharest, Cluj- Napoca and Petrila, which he supplies with products and where he trained cooks to offer one hot meal a day to those in need, through the “Adopt a canteen” programs.
Association founded by Adi Hădean will organize the biggest charity event in Romania again this year, under the umbrella of Kitchen Battle – trademark of Cuisine sans frontieres.
Chef Adrian Hădean launched his own brand of ready-meals, MEATic, last year.
Source: www.iqads.ro
