The court of first instance has just ruled that Google has built a monopoly on the market of online search services, and the company is already facing a new lawsuit in the United States. This time, in the market of online advertisements and related services and technologies, it emerged that the company had unlawfully restricted competition.
According to the prosecutor’s motion, he built a complex service network over the years, partly through acquisitions, restricted the use of adtech tools, and manipulated advertising auctions.
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The background of the case is practically the same, which is why a competition law investigation is already underway in the European Union and the United Kingdom, as well as proceedings against Google in various phases. Without exception, these harm the fact that the company is simultaneously present with its products in the display, sale and transmission of digital advertisements, which enables the company to systematically push competing service providers out of the market using various methods.
According to the legal system of the United States, the judge will first rule on whether the fact of the violation exists or has existed, after which corrective measures can follow. In this case, the prosecution wants Google to sell at least the Ad Manager platform – according to court documents, this product accounted for 4.1% of the company’s sales revenue and 1.5% of its operating profit in 2020.
Source: www.hwsw.hu
