The agency, founded in 2022, is structured around sport and entertainment. Julien Dupont will carry the ambitions of this new vertical.
Two and a half years after its creation, the agency which works for around fifteen clients (Système-U, Peugeot, Royal Canin, Orange, Sephora, etc.) is entering a new stage of its development through the verticalization of its agile model in promising sectors. This subsidiary will be led by Julien Dupont who has a 25-year career in international organizations such as Havas Sports & Entertainment, or Team Vitality and Fnatic in the field of e-sport. The year 2024 marked a turning point for France, which has established itself as a model of inspiration and creativity through major events (Olympics, 6 Nations Tournament, Euro). This excitement has transformed spectators into passionate participants in immersive experiences, where sport and culture mingle, enriched by technology. According to the agency, “knowing how to co-create and provide primarily cultural value before entering into commerce is a fundamental paradigm shift to redefine a useful and efficient approach for brands”. The Seventh Playground presents itself as the place for this paradigm shift and approach for advertisers, rights holders, federations with the ambition to reinvent authentic and useful connections with their audience. Based on a horizontal organization specific to The Seventh House, The Seventh Playground is deployed through a network of independent national and international experts, opinion leaders in the world of sport, e-sport, culture and of innovation.
Source: www.e-marketing.fr
