Dare to be #TooMuch: Takis appears in Romania directly at Beach, Please!, with an amusement park #toofun
For the first time at a festival in Romania, Takis enters the market with an ambitious activation at the third edition of the Beach, Please! festival.
Participants will discover the Takis Zone right in the center of the location, where a real amusement park awaits them and a lot of challenges that bring instant prizes. All they have to do is accept the challenges launched by the Takis representatives and discover the surprises prepared for them.
Takis Zone
Under the communication platform Be Too Much, Takis encourages young people to let go of the limits imposed by society and be whatever they want: too much fun, too colorfully dressed, too tattooed, too much on the phone all day and the list goes on.
From the nostalgia of the fairs we used to go to in the 2000s, Takis brings to Beach, Please! an entertainment area with roaring cars and boxing bag. Whether you want to have a high score punching contest or crash in the car driven by your friends, Takis invites young people to enjoy those pastimes when they didn’t care about others.
Participants will have the opportunity to exclusively taste a series of specialty cocktails inspired by the three flavors released in Romania: Fuego, Vulcano and Sweet Chilli Dragon, available both with and without alcohol. In the Takis Zone they will discover a Rooftop Bar and a Lounge Area, where people can take a break from the festival and relax on bean bags in the shade. Also here, young people will find an area where they can apply temporary tattoos with designs inspired by Takis.
Because the most important part of a festival is the memories we bring home with us, Zona Takis has one Selfie Booth, where participants can take pictures with their friends in an ideal light and using props with spicy messages. Also at the Selfie Booth, they will also learn about the challenge through which they can win prizes perfect for the state days at the beach. All they have to do is follow the @takis.romania page and post a selfie taken at the Takis selfie booth for a chance to win vouchers for bumper car rides, cocktails, t-shirts, sunglasses, beach balls or beach mattresses.
“Takis is a global phenomenon and it’s really more than a spicy snack: it’s a brand that speaks to generation Z, and not only, about the courage to be different, about the super energy to live the emotions and experiences of life to the fullest, as they come, with good and bad, about the power to challenge the norm of being what others think is #toomuch. We enter Romania on the rhythm of #BeachPlease and welcome in the most fun and hot way all the authentic and daring snackers, the market and the competition. Let the games begin!”, Ioana CristeaBrand Manager Takis.
Takis is a Mexican brand launched in 1999, of crispy rolled tortillas with an authentic spicy taste. Takis gained notoriety among Gen Z for its extremely spicy products, which quickly became very popular online. Takis officially entered the Romanian market in 2024, when communication began under the Be Too Much platform, in collaboration with FCB Bucharest.
Source: www.iqads.ro
