The State of E-Commerce 2024: Your Guide

The global e-commerce market continues to show resilience and adaptability. Find out more in Similarweb’s free report. Find out more about the most important e-commerce trends worldwide! (Advertisement)

The e-commerce sector remains robust and flexible in 2024, despite a temporary decline in growth. Concrete insights into the developments in various industries can be found in the Similarweb report. Download now!

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Against the backdrop of dynamic changes in consumer behavior and the global economy, e-commerce growth has returned after a decline to 1.4 percent year-on-year and global e-commerce continues to show adaptability and resilience. The report details digital performance and opportunities in various categories, for example:

  • Fashion and personal care remain important growth drivers, influenced by social media and cultural trends.
  • The luxury and jewelry sector is growing fastest, supported by affluent consumers and pop culture.
  • Marketplaces are experiencing slight growth thanks to a broad customer base and diverse offerings.
  • Consumer electronics are stagnating due to economic constraints and changing consumer priorities.
  • The global e-commerce market continues to demonstrate resilience and adaptability.

Want even more insights? Then download the free report from Similarweb now and read more about the most important e-commerce trends worldwide!

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