Matt Botsford
Over the first 9 months of the year, the success of audio continues. The ACPM has just published the results of its barometer on radio listening and podcast downloads worldwide over the first three quarters of 2024. Listeners are there.
Radios
During the first 9 months of 2024, Active Listening recorded an increase of 2% compared to the same period in 2023. Just like in June 2024, where a strong increase was observed compared to June 2023, the month of July also showed a notable increase in Listens, with an increase of 14% compared to July 2023. The month of September 2024 is powerful with 7% growth at equivalent scope.
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Podcasts
In 2024, podcasts will see a notable boom, peaking in May with 33.2 million downloads. Since the start of the year, new influential native podcast brands have emerged, reinforcing this dynamic. Furthermore, listening habits are converging, and uses in this area are becoming increasingly structured.
Source: www.e-marketing.fr
