Rules are often necessary. Just as there are moments when the courage to follow your instinct leads to the rediscovery of your own authenticity. The official launch in Romania of the new Porsche Panamera G3 model, imagined and staged by the Syndicate, is the perfect example.
Under the #ChooseBoldly concept, the event creatively translated the new model’s personality into a fully immersive experience at the MINA Museum on March 21.
To the tunes of the VUNK band, performance and innovation were highlighted by surprising details in accents of Madeira Gold, the iconic main color of the new Panamera.
The climax, the moment of revelation, synergistically combined visual elements, audio and contemporary dance as a symbol of the courage to chart your own path. The journey through time and space, revealed by the countdown, transported the audience into a fantasy world, defying the rules of reality, while the choreography intertwined with the dream of rebellious adventure, thus becoming a whole, an organized chaos.
The entry of the car into the scene, as an expression of this rebellion against the rules, represented a return to one’s self, symbolizing the courage to make bold choices.
„The event managed to mirror exactly the attitude of the new model, authentic and brave. It is a concept that is specifically addressed to those car enthusiasts who are looking for more than comfort and sustainability, a way to express themselves and stand out, a different business card. I think this launch stood out in everyone’s eyes, offering a new vision of our identity“, he declares Loredana MateiMarketing, CRM & PR Manager Importer Porsche Romania.
“I can say that encouraging the Choose Boldly concept of following your own rules inspired the entire production of the event. It was definitely an elaborate and demanding project that had its challenges, but the persistence to do things your way brings immeasurable results. It’s honest work that comes organically, without compromise, and which in turn can inspire others to follow their own rules. A beautiful symbiosis is created between work and passion, desire and effort”, confess Mihai SecuianuContent Storytelling Alchemist the Syndicate.
„It was an unprecedented experience, a testament to the great results that can be achieved through determination and intelligent creativity. The Choose Boldly concept resonated strongly with the Syndicate’s mentality to not only make the boldest choices, but also to outline an own identity for customers, and the new Porsche Panamera G3 punctuated a solid aspect of this mentality – authenticity. The space at the MINA Museum facilitated the staging of the ideas through the technical ensemble available, as well as through an unusual screening”, say Lucia BobiAccount Director the Syndicate.
Credits:
Porsche Team:
Loredana Matei – Marketing, CRM & PR Manager Importer Porsche Romania
Adrian Pascu – Porsche Romania Importer Executive Director
Alexandru Goagea – Business Development Manager Importer Porsche Romania
The Syndicate Team:
Valentin Vernea – Client Service Director
Lucia Bobi – Account Director
Roxana Lupu – Account Executive
Mihai Secuianu – Content Storytelling Alchemist
Florin Olingheru – Creative Director
Andrei Olingheru – Senior Art Director
Sabina Florescu – Art Director
Lavinia Dădârlat – Senior Copywriter
Mario Nistor – Junior Copywriter
Adrian Săvescu – DTP
Photo credits: Radu Chindriș
Source: www.iqads.ro
