On July 31, at TheOneCotroceni, the Creative MBA from TheAlternativeSchool PreseNTs #TheFutureofCreativity, an event that decants into a business intelligence key the global trends in branding, marketing & communication, in the echo of the 71st edition of Cannes Lions. The event – a declination of the #CannesForClients series – is designed for marketers, brandologists and agency people passionate about the culture of creativity, interested in setting their strategic goals for the new year, starting from what is moving the newest and most appetizing in terms of innovation on a global scale, in marcom.
Red thread: Intelligence makes the difference
« Intelligence in all its forms, from emotional to artificial, will serve as a red thread for presentations. The spotlight is on the most effective brand growth strategies that drive profit while driving meaningful transformations in the fabric of society. Yes, we discover how the win-win-win mantra is possible across the board,” he says Teodora Migdalovicithe initiator of the program.
Speakers & presentations
“Creative Data in FMCG” | COSTIN BOGDAN, ECD McCann, awarded at Cannes Lions in 2024 with Grand Prix for Creative Data, Gold for Direct, Gold for Creative Strategy, Silver for B2B & Bronze for Creative Effectiveness.
“Trends and evolution in digital, beyond the dictatorship of the algorithm” | MARA LĂCĂTUȘ, Social Media Manager @ Obsentum & Delirium & YLDigital2024
“How does creative PR reset mindsets?” | MONICA CHIRILĂ, Communication Consultant @ Rogalski Damaschin PR & YLDigital2024
“Kindful brands – About SDG goals and responsibility beyond hypocrisy” | TEODORA MIGDALOVICI, Ambassador of Creativity, founder of Thealternativeschool.com.
How much and how
The cost of a ticket is €120 + VAT / person or €200 + VAT / team of two. Those interested can send the billing details to Andra Serea, Communication Architect @TheAlternativeSchool, at: (email protected).
What are the benefits?
*A state-of-the-art information-rich event focused on deep understanding of the contemporary dynamics in FMCG & Brand Building with dips in CSR, PR, Creative Data & SoMe.
*Inspiration for all those who aspire to international recognition, because they know or are learning to grow prosperous brands with head, heart and character.
*A delicious evening of networking, with the elite of the marketing, brand management and creative industries communities.
*As always, a surprising experience for the palate and the papillae: consider the “Countess Nose” from Serve, in the Rosé chapter with a Romanian temperament, the new generation specialties at Ursus or the cheeses matured with truffles, walnut core & peperoncino from Artesana .
*Good mood with dress code: white, turquoise and a touch of gold, as if for a summer cocktail, with talented Romanians, on the Riviera, in Provence.
partner
The CSR section is presented by Invizibilii.ro, the same platform dedicated to vulnerable communities that supported the Young Digital winners in this year’s festival competition. Phoenix Media, WeInvent, Ursus, TheOneCotroceni, Borsec, Serve and Artesana, i.e. local brands with scope and cosmopolitan vocation, join the supporters of the event.
In 2024, Eduard Dică, the Romanian alternative to Roger Hatchuel Academy, won Silver with his team – and, as a result, a unique expedition to Saudi Arabia awaits him. Filip Gonzacenco, part of the group of successful alumni of #TheAlternativeSchoolwon Gold, together with his team at Publicis Paris, where he has been working as Senior Art Director for many years.
Since its launch in 2005, operating on the default frequency of private diplomacy, #TheAlternativeSchool was the catalyst of Romanian creativity, offering a training and expression platform for local talents, so that they could evolve, be recognized, celebrated and naturally integrated into the international circuit. Through training, consultancy, recruitment, dedicated editorial programs – see Ladies First, events and competitions for young creatives (Young Lions for those under 30, Roger Hatchuel Academy for those under 25), the Creative MBA from #TheAlternativeSchool continues its mission to connect inspired local vibes to global experiences.
Source: www.iqads.ro
