Discoveries of the “Maxima Latvija Beauty Festival” – skin and hair care products that you may have missed:
1. Korean cosmetics. South Korea has revolutionized the beauty world by offering products that are astounding in their effectiveness. Now you can buy the innovative skin care line of South Korea’s most famous brand, Beauty of Joseon, at a discount of up to 40%, which is rare.
The brand name translates as “Beauty of Joseon” and directly reflects its philosophy, which is built around ancient traditional beauty recipes from the Gyuhapchongseo book for women from the Joseon Dynasty (1392–1897).
Beauty of Joseon products contain the best natural ingredients from traditional Korean medicine “Hanbang”, which have proven their effectiveness for hundreds of years: ginseng, rice, rice water, honey, green tea, green plums, propolis. There is also some secret in the formula of this cosmetics, which ensures the high effectiveness of this line of cosmetics – whoever tries it is usually surprised by its effectiveness.
The hit of the summer season is the Beauty of Joseon sunscreen with probiotics SPF50, which has a light texture (this is important!) and at the same time provides reliable protection from the harmful effects of ultraviolet radiation. The product soothes the skin, helps restore its microbiome, and maintains an optimal hydrolipid balance throughout the day.
The cream also saturates the cells with moisture and nutrients, forms a protective layer that prevents evaporation, gently “illuminates” and evens out the relief, soothes irritated and sensitive skin. And no stickiness after application! The product, which now costs 16.99 euros (32% discount), contains rice extract, a complex of probiotics and fermented cereals Grain probiotics complex and lactobacilli.
The second product that will not disappoint anyone is the moisturizing cream with rice hydrolate Beauty of Joseon Dynasty Cream. The product has a soft “illuminating” effect, helps to strengthen the protective barrier of the skin, making the skin more hydrated, smooth and elastic. The composition is based on rice hydrolate (29%), rich in antioxidants, and ginseng (5%), which tones and refreshes the skin, and also fights free radicals. A 50 ml package for sensitive skin – 22.79 euros (this is a 42% discount).
2. Dutch hair products. On the shelves of Maxima Latvija you will find super-quality shampoos and conditioners for hair from the Keune brand, which has been “in love with hair” since 1922. This is a family brand of professional hair cosmetics with a 100-year history, founded by Jan Keune. The production is located in the city of Soest in the Netherlands. The brand has its own laboratory, uses only high-quality ingredients and combines the best of tradition and innovation, and their styling products occupy leading positions in the work of the most famous stylists from all over the world, including their main hit – hairspray, providing strong fixation 10/10. Also in the care there are lines for blonding, curly hair, achieving mirror smoothness and maintaining volume, as well as against hair loss with proven effectiveness and a huge number of grateful reviews. The shampoo (300 ml capacity), which costs plus or minus 20 euros in Europe and Latvia, can be purchased at Maxima for 9.99 euros, and this amount of product will last you a year.
3. English shampoos and conditioners from Anthony Mascolo! Thus, the set “shampoo plus conditioner” (2 x 750 ml) from the famous brand TIGI Bed Head can be purchased during the festival for 19.99 euros instead of 49.99 euros (60% discount). This is something incredible! After all, TIGI is a cult brand for hairdressers and professional stylists of Foggy Albion. The founder of TIGI is the famous hairdresser Anthony Mascolo.
4. American skin care products with a healing effect. CeraVe products have undergone scientific testing and rigorous checks. These cosmetics contain ceramides: special lipids that promote the free release of nutrients that stimulate skin healing and rejuvenation. The brand also includes hyaluronic acid in its products, which is the main nutritional component of aging skin. In addition to the main ingredients, SeraVe pays special attention to vitamin cocktails, which are present in almost every tube. Thus, tocopherols and amino acids become assistants in the fight for the beauty and youth of the skin.
During the “Beauty Festival” you will find CeraVe products – affordable and effective products that provide hydration, restoration and strengthening of the skin’s natural barrier. Discount – 40%.
A million new and old acquaintances!
In Maxima Latvija stores, until July 24, as part of the annual “Beauty Festival”, you can also purchase popular everyday cosmetic products from the most popular, popular, and professional brands at prices that melt in the sun – with discounts of up to 50%.
(!) A complete list of cosmetic and hygiene products is available on the Internet – on the website: www.maxima.lv/skaistumafestivals.
Source: www.gorod.lv
