The year 2025 could start badly for Amazon in Europe. THE to Reuters according to anonymous insiders, the newly established European Commission plans to launch an investigation to find out whether the webshop gives any advantage to its own brand products on the sales surfaces.
Pursuant to the Digital Markets Act (DMA), which is mandatory in the European Union from March this year and regulates the operation of digital markets, Amazon’s so-called it is considered a digital gatekeeper, i.e. one of the big actors whose operations are subject to stricter assessment due to their size and influence.
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The DMA expressly forbids the gatekeepers to use their own products and solutions – be it e.g. of a software, even a physical product – in any way privileged on their respective platforms. It is expected that the fulfillment of this ban and compliance with it will be checked by the team of the new competition law commissioner, Teresa Ribera. Next month, the new commissioner will take over from Margrethe Vestager, who condemned large technology companies in several major competition proceedings.
By the way, Amazon more than fulfills the conditions set out in the DMA, as far as the selection of gatekeepers is concerned: the company’s webshop has served an average of 186 million customers per month so far this year, which is a small increase compared to last year’s 181 million customers. The largest EU market is still Germany (with 54.6 million customers per month), while in Hungary the average monthly number of customers increased from 116 thousand to 145 thousand in one year.
In accordance with its obligation also stipulated in the DMA, Amazon stated in March that its recommendation system basically does not make any distinction between its own sales and those sold by a marketplace partner, as well as its own brand or third-party products.
Source: www.hwsw.hu
