A video of Jobs giving a speech at the 1983 International Design Conference demonstrates how clearly he saw the future of technology
In the world of technology, Steve Jobs will always be known as a visionary. Since the founding of Apple, there is evidence of how his ideas were always one step ahead of trends, but he was also able to “predict the future” and there is evidence as well. This week, Former Apple design chief and one of Jobs’ great friends, Jony Ive, has shared a video in which Jobs projects something unthinkable at the time.
In the video shared by Ive, Steve Jobs is seen giving a speech at the International Design Conference in 1983, the year before the Macintosh was introduced. Much of the 55 minutes of the speech, Apple founder insisted that personal computer sales will one day surpass those of cars…The rest is history.
Steve Jobs’ revolution in 1983
Jony Ive added the video in question this week to the Steve Jobs ArchiveThe post was accompanied by a description in which the famous designer offers a bit of context about the content of The conference held in Aspen with the theme “The future is not what it used to be” and also some conclusions that he preferred to keep to himself at the time.
In the talk, Steve predicts that by 1986 PC sales will overtake automobile sales, and that within ten years people will spend more time with a PC than a car. These are absurd claims for the early 1980s. Describing what he sees as the inevitability of this becoming a mainstream new category, he asks for help from designers in the audience. He asks them to start thinking about the design of these products, because, well designed or poorly designed, they will continue to be made (…)
Jobs, who always stood out for being an entertaining and convincing speaker, addressed a topic that, as has been demonstrated today, was “fundamental in defining products that would change our culture and our lives forever.”
Ive, who has always had words of gratitude and admiration for Jobs, also added in his description:
His was a victory of beauty, of purity, and, as he said, of caring. He truly believed that by making something useful, empowering, and beautiful, we express our love for humanity.
Today, Apple is one of those companies that sells more computers than cars, and it is also one of those that does it best. Thanks to this and all the devices that confirmed its dominance in technology, in 2024 it has once again held the title of the most valuable company in the world.
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Source: ipadizate.com
