For more information on Threads Rewards requirements and eligible content, see the Instagram Help Document.
This article first appeared on April 4, 2024.
Threads posting bonus, GIFs and videos on Bluesky and new X-menu
Meta has launched a new rewards program for the Threads platform. This program aims to reward selected creators monetarily for their contributions on the platform and thus stimulate the production of engaging content. By offering financial incentives, similar to the strategy Meta previously used when launching Reels in summer 2020, the company wants to motivate creators to increase their activity on Threads.
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Only a select few content creators will be invited to join Threads’ rewards program. According to Instagram, eligible creators will be notified via a pop-up notification and an invitation in their Professional Dashboard in the Instagram app.
If you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app. To receive a Threads bonus payout, you must comply with the program rules below that are referenced in the Instagram creator incentive terms, in addition to the program rules applicable to bonuses on Instagram. Once the Threads bonus becomes available to you, you’ll need to set up bonuses on Instagram before the eligibility expires. Make sure you set up a public Threads profile.
Financial rewards for qualified creators
A key incentive of the program is that qualified creators can be financially rewarded for their Threads posts based on performance or the number of shares in the app. For example, a post must get over 2,500 views to qualify for the rewards program. Instagram notes that the details of the rewards program may vary depending on the participant, suggesting that the details are not yet fully worked out and Meta reserves a certain degree of flexibility in terms of the incentives for each invitee.
According to Meta, Threads now has over 130 million monthly active users and has achieved higher download numbers than its competitor X in recent months. The new bonus program can make Threads even more attractive for creators and also increase user numbers.
Cross-platform communication:
Threads startet Fediverse-Integration
Source: onlinemarketing.de
