The rapid start shows how Threads is responding to increasing competition from platforms like Bluesky, which recently surpassed 20 million users. However, Threads itself plays on a much larger scale, as Instagram boss Mosseri recently emphasized. In November alone, Threads saw over 15 million new registrations, adding to its over 275 million monthly active users in October.
The article was first published on November 18, 2024.
Meta’s new major social app will be provided with new important features. As the number of users approaches the 300 million mark, the X competition is testing features that could significantly improve the platform experience and optimize the reach of creators.
Custom Feeds und Profile Sharing Cards im Test
On the one hand, Threads is currently experimenting with so-called custom feeds. So far, users have had a For You and Following feed available. In the future, personalized feeds will be added that combine content on specific interests. For example, a soccer and a men’s fashion feed can be added, as Instagram boss Adam Mosseri shows on Threads. Users can then switch back and forth between these feeds.
However, the function is still only available in testing for some users. The Profile Sharing Card, however, has already been rolled out for many users. We can already use them too. This allows users to use the CTA “Share profile” in their profile to access a sharing card including a QR code, which allows the profile to be shared quickly and efficiently.
The profile business cards, including QR codes, links and image options, were comprehensively rolled out on the sister app Instagram in October 2024.
Threads is currently developing extremely well and, according to Meta CEO Mark Zuckerberg, is set to become the group’s next big social media app. The rapidly growing number of users and popular creators – such as Stephen King and Taylor Swift – speaks for itself. In addition, new features are constantly being added. Even the much-awaited post scheduling feature is currently in the works.
Finally:
Schedule posts on threads soon
In addition, Threads apparently plans to allow ads on the platform from January 2025 and thus optimize monetization, also for creators with content in ad contexts. If you would like to become active on threads yourself, you can now access the app’s insights on mobile and learn best practices for good performance on the platform.
New for Threads Creator:
Mobile Insights und Best Practices
Current Whitepaper
Over 30,000 subscribers can’t be wrong. Register now for ours NEWSLETTER an:
Source: onlinemarketing.de
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