With Symphony Creative Studio, creators and advertisers can use AI to create videos and optimize reach in minutes. Even URLs can be converted into videos and scripts can be brought to life with avatars.
Creating videos for TikTok has never been easier. Thanks to the new Symphony Creative Studio as part of the Symphony Suite, advertisers and creators can create creative videos in no time. Scripts, product information and remix ideas can serve as a basis for this. Videos can also be quickly subtitled in different languages. Especially those who have few resources for video production can use the new studio to create videos for their own positioning using advanced AI. The comprehensive new functions are available to TikTok for Business users free of charge.
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The Symphony Creative Studio has these features to offer
According to information from TikTok, this includes Symphony Creative Studio multiple functions that cover different use cases. This includes:
- Generate TikTok Scripts
- Generate video(s) and create a remix
- Avatar-Videos
- Translate and synchronize videos
- Video Editor
- Inspiration & Recommendations: “Your daily generated videos”
- Refresh Videos
Marketing teams can, for example, import product details and assets via URL import, which TikTok can then convert into their own video (concept) in just a few minutes based on other successful videos. They contain “licensed assets − including videos, images, sounds and avatars − from partners such as Billo and Getty Images, which are approved for commercial use.” The videos are all automatically marked “AI generated”. This is intended to make the video creation transparent.
Creators and brands can also use avatars to bring their content to life. The stock avatars speak over 30 languages and were created with the help of licensed actors. Selected advertisers can also create their own avatars. Andy YangHead of Creative Product at TikTok, said about the tool in the summer:
At TikTok, we aim to empower creators and propel their creativity to a global audience with the power of generative AI. Symphony Digital Avatars unlock a new avenue for creators to scale their opportunities with brands globally. We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination and action.
@tiktokcreativeexperts Introducing Symphony Creative Studio: the AI-powered tool to help you level up your TikTok video creation. With minimal input, you can generate TikTok-ready content in minutes—making it easier to seamlessly transition from idea to production. Click the link in our bio to read more about Symphony Creative Studio and get started today!
Content optimization and always new video ideas thanks to AI
Avatar videos can be easily created with scripts (including translation option) and you can also choose the voice and size. Stickers, sounds, and text can complement the clips you can integrate into TikTok Ads Manager. This works thanks to the new editor feature, which also allows subsequent editing with effects, transitions and the like.
Finally, in the “Your daily generated videos” section, the studio offers new video ideas that are automatically tailored to the user’s brand and products and made available on the homepage. These suggestions are based on very successful videos from brands on TikTok and the advertisers’ previous activities. With Refresh Videos and Generate TikTok Scrips, they can also take the optimization of existing video ideas and brainstorming for new moving image content to a new level. However, these two features will only be integrated into Symphony Creative Studio in the near future.
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Source: onlinemarketing.de
