TikTok has published exciting insights into the most important trends of 2024. The report shows how the trends have developed in the first six months and offers valuable tips for marketers.
TikTok recently released a new report on your own blog The What’s Next 2024: In Action report complements the What’s Next 2024 report published in December 2023 and shows how trends have evolved and gained momentum through success stories from brands and artists.
TikTok Trend Report 2024:
Creative Bravery and what will become important for marketers
The importance of long-term TikTok trends
As described in the “What’s Next 2024” report, TikTok not only analyzes short-term phenomena, but also popular behaviors observed over a longer period of time. According to TikTok, these trend signals can last for months and even years, making them a valuable foundation for marketers to build their content on. With the new update “What’s Next: In Action”, TikTok now provides further insight into how these trend predictions will develop over the course of 2024 and shows what marketers should pay attention to in the second half of the year.
Review of trend forecasts and their development
The report begins with a detailed look at each prediction from the original What’s Next report and provides an overview of how these trends have evolved over the first six months of 2024. Particularly helpful is the updated list of the most important hashtags for each segment, which allows marketers to use the trends effectively.
Each trend summary in the report includes a concrete brand example as well as important tips for marketers. These real-world examples illustrate how companies are successfully using current trends and which strategies they are using to reach their target audiences. In addition to specific trend analyses, there are also more general insights into the behavior and changes of TikTok users.
For example, the trend “Captivate users with stories” examines the “Stay Tru to the Delulu” trend in more detail.
TikTok cited Barnes & Noble as a successful brand example. The book retailer capitalized on the #BookTok community’s love of fictional characters by conveying a delulu energy.
New bonus trends 2024
This year, TikTok is also introducing three new bonus trends that marketers can incorporate into their content strategies. These new trends are:
From Hi to Audi-Lo
Sound is one of TikTok’s core pillars and acts as a universal language that connects the global audience with creators and brands. From emerging artists putting their own style on familiar tunes to bold creatives using music to tell their stories and inspire action, TikTok users have found creative ways to experiment with music and sound. Communities remix premium audio into lo-fi versions and often give sounds unexpected, humorous twists, giving brands new ideas on how to participate in trending moments. TikTok cites an example of this from the US internet platform Hulu, which uses the creator @mrgrandeofficial to present the news on Hulu in March 2024.
@mrgrandeofficial #HuluPartner I’ve got my plans for March all lined up Stream what’s new on @hulu this month! #NewOnHulu ♬ original sound – Mikey Angelo
TikTok on the Block
Unfiltered, real-world interactions between brands and creators and their audiences can create inspiration and connection in real time. These can be street interviews, community events, retail pop-ups, and unscripted challenges. Brands share these spontaneous, face-to-face encounters with the wider TikTok community, sparking discussions and building positive excitement about how, where, and with whom the brand will appear next. Danish chain of juice bars and coffee shops, Joe & The Juice, recently demonstrated this by sending their mascots “Tuna” and “’Cado” around London to promote their popular Tunacado sandwich and interact in person with customers in the city.
Brandship
Brands build consistent customer loyalty through continuous content that represents their values even outside of major campaigns. With a consistent and engaging strategy, they can show what makes them unique – whether it’s through developing reusable packaging or emphasizing beauty diversity. TikTok cites the US cosmetics brand Kiehl’s as an example of this, which lives up to both its own values and those of its customers by demonstrating the reusability of its product packaging.
The information from the “What’s Next 2024: In Action” report provides a comprehensive overview of the current state of TikTok trends and gives brands practical tips on how to use these trends in their marketing strategies. For marketers who are active on TikTok, it is crucial to keep an eye on the latest trends and developments. Since TikTok is a platform where many trends only become really big, it is important to recognize and use them in a timely manner.
From TikTok to Times Square
– this is Out of Phone: Mission
This article first appeared on June 26, 2024.
Source: onlinemarketing.de
