TikTok introduces new rules to protect young people from the effects of beauty filters.
In recent years, the United Kingdom and the European Union have launched new regulations and initiatives to protect young people, especially with regard to the harm caused by beauty filters. In the wake of this, TikTok also announced strictures aimed at better protecting users between the ages of 13 and 18.
TikTok’s latest rules restrict minors from using beauty filters that drastically change the way users look. These include, for example, filters that emphasize or modify facial features, such as the Bold Glamor filter, which allows you to enlarge the eyes, plump the lips or change the skin tone. These functions will be removed from this age group in the near future, while more playful filters such as bunny ears or dog noses will remain available – I think to everyone’s delight.
The decision is based on the United Kingdom’s Online Safety Bill, which obliges social media platforms to develop new ways to filter out harmful content, such as filters that reinforce unrealistic beauty ideals. The European Union’s Digital Services Act, which entered into force in 2022, also formulated similar goals, which demands greater transparency in the operation of algorithms and provides users with greater control.
TikTok is also taking further steps to prevent under-13s from accessing the platform in the UK. For this, technology based on machine learning is used, which helps to filter out users who circumvent age restrictions. According to Chloe Setter, TikTok’s head of child protection, this system can identify and remove users who break the rules more quickly and effectively, while also allowing those who have been wrongly banned to appeal.
The effects of beauty filters have long been at the center of debate, especially among younger generations. Studies have shown that the frequent use of such filters can distort the image of beauty, create dissatisfaction with the natural appearance, and even lead to anxiety and depression. TikTok’s move has been welcomed by experts, who say any measures to protect children from online harm can be helpful.
The new rules will come into effect not only in the UK and EU, but worldwide in the coming weeks.
Source: www.pcwplus.hu
