Uncompromising, wearable, modern silhouettes. Profuomo, the leading brand in men’s fashion, has translated its core value “Timeless comfort” into its latest summer collection, where authenticity, made from a sustainable idea, is central.
Creative vision
Profuomo’s latest collection is an ode to refinement and innovation. The designs are inspired by the brand promise of “Timeless Comfort”: high-quality, comfortable clothing that perfectly fits the hybrid life of the modern man. The combination of craftsmanship with the best high-quality fabrics and high-tech yarns results in a collection that is suitable for both work and leisure.
Quiet Luxury: Subtle Elegance
Profuomo has been focusing its collections for a long time on the customer who appreciates luxury, without the need to explicitly show this. This customer chooses quality over trend-sensitive fashion with recognizable logos and colors. Profuomo’s style is characterized by subtle elegance and modest refinement, visible in the new SS25 collection.
The garments are made from the finest fabrics and materials that are both comfortable and timeless. Luxurious suede and leather are used for overshirts and outerwear. Innovative yarns are used in both knitwear and shirts, with a complete summer capsule in GOTS-certified polos and shorts. Much attention has been paid to the details and finishing of the products within the collection. The refinement in the execution, such as the use of horn and mother-of-pearl buttons, emphasizes the exclusive character.
The Profuomo collection has a clean look, without flashy patterns or unnecessary decorations, which ensures a timeless appearance. Profuomo opts for subtle or completely absent brand identification, so that the emphasis lies on the product itself. The collection contains neutral and earthy tones such as off-white, beige and refined brown tones to cold greens. The carefully chosen colours create a sense of timelessness and elegance and make everything within the collection ideal to combine.
In addition to aesthetics, Profuomo attaches great importance to functionality and wearability. New techniques provide extra comfort and practical properties such as no ironing or wrinkling.
Collection Highlights- Knitwear, shirts and new silhouettes
An important addition to the SS25 collection is the expansion with a variety of styles in the Luxury Basic quality. This quality is less warm than merino, for example, making it suitable for wearing all year round. This is beneficial for the retailer’s margin and can easily be included in the NOOS program that enables repeat deliveries throughout the year. The half-zip and luxury polo items are particularly popular. In addition, there are fashionable knit variants such as knitted overshirts and luxury polos in summer crochet.
Within the SS25 collection, clear product statements have been made in shirts. Profuomo’s product specialism is strongly reflected in an extensive linen capsule with cut away, button down, camp and stand collar. The accent is also on denim and a more boxy fit in heavy twill casual shirts. The Japanese Knitted shirt remains the bestseller due to the combination of comfortable fit and non-iron properties. In addition to the extensive NOOS program, the focus is on structures and stripes.
A notable change in the SS25 collection is the shift from slimfit to relaxed tailoring. These modern silhouettes with a nonchalant look are achieved by wider fits, which provides extra comfort and a contemporary look.
With the SS25 collection, Profuomo takes a step forward in offering comfortable and luxurious clothing for the modern man. The combination of high-quality materials, craftsmanship and subtle elegance makes this collection an ode to timeless style and subtle craftsmanship.
Source: fashionunited.nl
