These 3 aspects are crucial
If you want to be successful on LinkedIn in a video context, you should – hardly surprisingly – rely on short form content, more precisely one that is over 15 seconds long but under two minutes. The content should also be shared in a vertical format and have an attractive caption.
In contrast to Instagram and TikTok, LinkedIn explicitly recommends that users also post content that performs well on other platforms on LinkedIn – especially if it revolves around the topic of work. The content does not have to be created exclusively for LinkedIn. To do this, creators should make sure to provide enough context for their video in the description and list some key takeaways here.
Size, resolution, file type: This is what you need to know
Whether your video is successful on LinkedIn depends not only on the content, but also on the technical quality. So you should make sure to choose a resolution of 1080 x 1920 and record your content in 9:16 format. LinkedIn also reveals which file sizes and types are permitted on the platform.
Do you always want to have the right image sizes ready for Instagram, Facebook etc.? You can find all relevant information in our official image size guide.
Social media image sizes 2024:
More visibility on Instagram, Facebook and Co.
Dos and Don’ts for your LinkedIn content
Last but not least, the business platform shares various dos and don’ts that creators should keep in mind when creating content. According to LinkedIn, videos that convey knowledge, address industry-specific topics or are designed in a humorous way achieve particularly good results. A clearly understandable audio track, a captivating introduction and videos that encourage users to comment are also helpful.
In contrast, content that is too promotional, contains hate speech, misinformation or simply political topics has a lower chance of performing well. Videos without sound or sufficient context are also not recommended.
The platform’s tips should be particularly helpful for LinkedIn beginners. It is likely that the video focus on LinkedIn will continue to increase – although photo carousels are now also displayed in the video feed, very similar to Instagram.
Do popular Instagram videos get better viewing? Mosseri explains the quality strategy in connection with the number of views.
Instagram:
Video quality depends on performance
Source: onlinemarketing.de
