The industry of games of chance in Serbia and the region has gone through a transformation that is not often seen, and it is at the head of it MaxBet – a company that, under the leadership of CEO Sava Bakmaz, redefined business standards. With a combination of bold strategic decisions, high-tech solutions and an unwavering commitment to responsible gaming, MaxBet has left a deep mark on the market in the past year.
In an exclusive interview for BIZLife magazine, Savo Bakmaz reveals what is behind the company’s success, how it balances innovation and responsibility, and what is the next step in the transformation. MaxBeta in the leader of the new Mrgeneration.
- MaxBet made significant changes last year, including a partnership with Flutter Internationalom. How would you describe the significance of that step for the company?
Flutter International represents the leader of the global gaming industry. Partnering with them is not just a business move, but an opportunity for MaxBet to position itself as a leader of innovation in the region. We accessed their advanced technologies, responsible gaming tools and expertise in managing the user experience. Our goal is for our players to get the highest quality and safest service, and this partnership is just the beginningk ka tome
- Which innovations would you single out as the most important in the past year?
During the previous year, we invested a lot of resources in technology. We implemented a cashless payment system in all our facilities, which significantly improved the user experience. We have also invested in gaming monitoring and control platforms, providing our users with tools that promote responsible behavior. Safety is a priority and this is reflected in all segments of paddressing.
- Responsible gaming is a topic you often talk about. How is it MaxBet improved this area?
Responsible gaming is at the core of our business. We have implemented technologies that allow players to set limits on their investments, as well as options for temporary exclusion. Also, through educational campaigns, we raise awareness of responsible behavior and potential risks. We believe that a healthy industry is one that takes care of its users, and this approach makes us leaders in the region.
- How do you balance innovation and sustainable development?
For us, innovation is not only technological. It is about the entire approach – from sustainable resource management to socially responsible projects. We value our cooperation with local communities and investment in talent development within the company. I believe that a successful company must contribute to the society in which it operates, and that is the basis of oursg scale.
The industry relies more and more on digitization and personalization, and our vision is to make MaxBet a company that defines future standards
- How do you see the future? MaxBeta and gaming industry?
The industry relies more and more on digitization and personalization, and our vision goes in the direction of yes MaxBet be a company that defines future standards. We plan to expand into new markets, strengthen our online platforms and make additional investments in responsible gaming tools. The world of games is changing, and we want to be one step ahead of youh change.
MaxBet is here to provide a superior, but also responsible experience. Our users are at the center of everything we do and their trust is our greatest asset. I invite everyone to play responsibly, because that is the only way we can build a sustainable and prosperous industry togetheroysters.
Source: bizlife.rs
